Bing PPC Quality

by 2 replies
I have noticed when using the same keywords on Bing Ads vs Google Adwords, Bing brings in far less converting traffic. Has anyone else noticed the same disparity?
#pay per click/search engine marketing (ppc/sem) #bing #ppc #quality
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  • Profile picture of the author vidgod
    I've seen it go both ways as far as conversions go across Bing vs Adwords depending on the vertical.

    But it's possible what you need to watch out for are your broad keywords in Bing. Broad keywords in Bing can be much broader than Adwords broad match at times, and will result in lower quality traffic. I would look at your Bing search queries to see if it gives you any insight on how to tighten up your keywords and translate them to broad match modified, or phrase and exact.
  • Profile picture of the author SEONinjaa
    Bing Ads has less competition and cheaper CPC’s.
    Bing Ads offers more granular control at the campaign and ad group levels.
    Bing Ads has better device targeting options.

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