cpc>epc

by mithun001 1 replies
newbie question here. my affiliate manager recommended an offer that pays $3 per lead the epc is $0.80 and the cpc for all my keywords are over $1. Is this normal? Should I still start this campaign and look for keywords that are have a conversion rate of 34%+ ? and keep optimizing until that point? Thanks in advance.
#pay per click/search engine marketing (ppc/sem) #cpc>epc
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  • Profile picture of the author effectivesite
    Hi there,

    Is that your actual CPC? and which ad network? If it's Adwords and that's the google recommended cpc, then you can always bid lower than they recommend. If they're recommending $1, I would suspect you can skim some cheap clicks for under $0.80. There's also the display network which would have a lower cpc.

    A conversion rate of 34% would be difficult (although I'm not sure what it is you're offering. If it's a free enticing e-book and all you're getting is an email then it could be possible). If you're set on that product I would look for other traffic sources which would have a lower cpc like potentially bing ads, facebook ads, organic search traffic etc.

    Good luck!
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