Display Network - Ad Gallery, Flash or HTML 5?

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Hi Guys,
For the Google Display network, I understand that the Ad gallery is a tool which helps us to create ads but I am confused and have a few queries which are:

1. If my client is the owner of an automobile dealership whose main aim is to increase sales and thereby drive a higher ROI as opposed to the previous year, then should I use an HTML 5 ad or Flash ad?

2. For instance, if my client owns the Jewllery brand and wishes to increase brand awareness online and increase sales from the website, then what format should the ad be in - flash or html 5?

3. Could you also elaborate any other scenarios under which html and flash should be used?

I would highlyappreciate any feedback/guidance.

Thanks !
Siraj
#pay per click/search engine marketing (ppc/sem) #display #flash #gallery #html #network
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