The company I work for is in the process of vetting a few PPC advertising management firms.
We have a fairly significant budget for ad spend (in the thousands) and I've been in contact with quite a few different firms ranging from larger worldwide marketing agencies to smaller local boutique shops and as you can imagine the prices/spend expectations vary wildly.
I'm just wondering if anyone would care to offer any advice or things to watch out for when working with a firm like this.
We are looking to strictly increase online sales, we also have brick and mortar locations (approx 15 locations nationwide) but a different marketing team looks after that so I want to be very clear with the PPC/marketing people that the goal here is to drive e-comm sales and not just "brand awareness".
Without giving too much away, we sell handmade chocolates as well as some novelty items (t-shirts, kitchen gadgets, various mugs, bags, etc...).
Look forward to any response!