Assessing Adwords PPC Competition

by 5 replies
If there are no local competitors for local keywords (eg car repair, chicago) but just lead gen companies like thumbtack, is that a good indicator of a good opportunity? It sure seems like it would be. I never click on lead gen ads when I'm looking for a local service and I'm guessing there are lots of people like me.
#pay per click/search engine marketing (ppc/sem) #adwords #assessing #competition #ppc
Avatar of Unregistered
  • Profile picture of the author PPC Dave
    Yes, a website like Thumbtack likely has a strong optimization team.

    So they would be watching their keywords for ROI.

    If they've been running ads for awhile, I say go for it, as there's a strong chance they are getting a return.
  • Profile picture of the author VictMarketing
    If you do not see "real" competition in your area, in general it is a good indicator but at the same time market may be shallow and people gave up advertising due to lack of results

    Victorious Marketing

Next Topics on Trending Feed