Bing and MaxBounty Click Tracking Differences ??

by Yimmy Worldwide 1 replies
I recently ran a campaign on Bing that directly linked to my MaxBounty affiliate offer via a forwarding URL.

Bing reports 205 clicks but MaxBounty only reported 17 clicks. Can someone tell me why there is such a large discrepancy?
#pay per click/search engine marketing (ppc/sem) #bing #click #differences #maxbounty #tracking
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  • Profile picture of the author LucidWebMarketing
    Probably for the same reasons people complain that Google Analytics data does not jive with Adwords. PPC clicks are not equivalent to a visit which is what Analytics measures. Maxbounty probably measures visits. Analytics and I'm sure Maxbounty also uses cookies and when a visitor has them turned off, you won't get the full picture. There may be other reasons but the bottom line is that they'll never match because they are each counting different things.
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