Invalid Click Deduction in PPC Transaction Report

by 1 replies
My question is regarding what is invalid click deduction in PPC transaction report of google adwords. google deduct cost 3 or 4 times for invalid clicks. Could someone please tell me what is this and why google deduct this..
#pay per click/search engine marketing (ppc/sem) #click #deduction #invalid #ppc #report #transaction
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  • Profile picture of the author dburk
    Hi mamtasoni,

    Invalid clicks are any clicks that Google decides are accidental, automated, or malicious clicks on you ads.

    According to Google:
    Each click on an AdWords ad is examined by our system, and Google has sophisticated systems to identify invalid clicks and impressions (which some might call foul play) and remove them from your account data. When Google determines that clicks are invalid, we try to automatically filter them from your reports and payments so that you're not charged for those clicks.


    Don Burk

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