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Hi johnbelley,

I believe your assertion "Its true google adwards doesn't allowed affiliate marketing" is incorrect.

Lets be accurate, Google has no policy that prohibits affiliate marketing. You just need to follow all of their advertising policies and many affiliate marketers are simply too lazy to read, understand, and comply with advertising policies.

HTH,

Don Burk

Hi Ro,

I have managed numerous AdWords campaigns over the years for affiliate products. It's true that AdWords has no policy against promoting affiliate offers, however those offers must comply with all of AdWords policies.

Google holds you, the advertiser, responsible for any claims and/or business practices that might not comply with their policies. You cannot say, "it wasn't me, it was my affiliate merchant that ripped off customers." If you are the advertiser your are the responsible party, so vet your merchants well. Your merchant and your own reputation become one-and-the-same when you affiliate. So not only your practices, but the practices of your merchant's business must all comply with AdWords policy, else your account will be in jeopardy.

HTH,

Don Burk

Hi natorob,

Sounds like you may need to improve your targeting segments. You can generally reach the same people on both networks, so if the Display network isn't converting for you then you may need to improve your targeting methods.

You have many different options when it comes to targeting the Display network, You can get highly granular in your audience targeting. By segmenting and testing it shouldn't be too difficult to get way better conversion rates.

CTR generally isn't the best metric to judge banner ad performance in the Display Network campaigns. Typically, for the maximum branding effect you want your CTR to be lower on the Display network. What matters the most is conversion rates. You should not be monitoring just last click attribution, you need to also monitor view-through conversion and cross-channel conversions which Display is well known to drive those type of conversions.

Also, the effects of branding campaigns are cumulative, that means your conversion rate should rise gradually over time, across all channels, if you are doing it properly.

Another consideration is that you may need completely different landing pages for the different types of ads, native ads typically do best with advertorial style landing pages while landing pages for Display Network ads should be relevant to the targeting and message contained in the and work well with direct response offer pages. Perhaps you are using the wrong type of Landers for your Display banners?

While is takes a little longer to split test and optimize Display ad campaigns, due to the many possible targeting options and variations in ad formats, the payoff can be amazing if your work at it long enough.

The problem I see with most people that aren't successful in the Display network is that they never really go through a full cycle of campaign optimization before they quit. They really don't know how effective a well optimized campaign can perform, because the never close enough to one to asses it.

HTH,

Don Burk