Joomla landing page

by Elizabeth Cyril 4 replies
Hello Can anyone suggest the best landing page for PPC in joomla?
#pay per click/search engine marketing (ppc/sem) #joomla #landing #page
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  • Profile picture of the author dburk
    Hi Elizabeth,

    The basic idea behind using a CMS, like Joomla, Wordpress, etc. is that you can create your own pages without having to know how to code. You can use Joomla to build your own landing page, you just need to add the content you want and start testing.

    This article makes some great suggestions for what to put into your Joomla Landing page:

    https://instapage.com/blog/what-is-a...a-landing-page

    HTH,

    Don Burk
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    • Profile picture of the author Elizabeth Cyril
      Hi Burk

      thank you for the reply. In fact i look for the best extension in joomla for creating a lead generation or click through (for PPC) landing page. Do you have any idea?
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      • Profile picture of the author dburk
        Originally Posted by Elizabeth Cyril View Post

        Hi Burk

        thank you for the reply. In fact i look for the best extension in joomla for creating a lead generation or click through (for PPC) landing page. Do you have any idea?
        Hi Elizabeth,

        Aside from an extension for creating forms you don't need anything else to create a typical lead generation landing page in Joomla.

        The best landing page designs are web pages that are stripped of all but the most essential page elements. That means reducing or removing website navigation elements (menus), and leaving only the core elements of the page that you want your audience to read and interact with.

        Typical core elements of a landing page are a headline, sub-headline, value proposition sentence or paragraph, and a CTA (Call-To-Action) button. Other common elements are lead forms, bullet point lists, testimonials, credibility badges, logos, product photo, and standard web page footer. Joomla core features include all you need but the form elements.

        If you are not sure how to design a landing page in Joomla perhaps you should look at a professionally designed theme:

        https://themeforest.net/category/cms...st&sort=rating

        HTH,

        Don Burk
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  • Profile picture of the author LucidWebMarketing
    The "best" landing page is one that converts your visitors at a high rate. This is independent of whether it's organic traffic or PPC. It's also independent of what tool is used to create your page, whether Joomla, Dreamweaver or any of the many other software and CMS tools being used, including hand coding.

    What you need to do is NOT worry about a template to use (which is what I think you are really asking) but what you will say on your page that will make a visitor - coming from PPC or other methods - that they should buy from you and not a competitor. Most people miss this completely. They get lots of SEO traffic but it doesn't convert, because doing SEO is more for search engines than for visitors, hence they convert less. They may get good quality traffic with PPC at a reasonable cost but they send this traffic to the wrong page or a page that simply does not inspire visitors to buy or do whatever they want that traffic to do.

    Show them an offer they can't refuse, show that you provide more value than the next site and you'll do well. A lot of people here say their PPC is great, just what people want but drop the ball by not closing the sale once they click. It doesn't matter what CMS or template you use, if your words on the page don't inspire, those clicks are just going to look elsewhere.
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