FB Ads not working for my audience...
- PPC/SEM |
I tried Facebook Ads to generate leads for a free report for dentist on how to get more patients.
Targetting setting: people who are interested in dentistry AND own a small business.
Thats arround 300.000 People.
I don`t want to run a Facebook Page so I set the ad to be on the right column and drive them straight to my optin page.
I tried different appeals with different pictures from the Facebook Adcenter library.
Results:
640 clicks
total cost: 760$
leads: 5
cost per lead: 52$-150$
my best ad had a ctr of 0.71% and relevancy of 8 but then got banned because the picture was against their guidelines. Remember: the pic is from their own pic library!
In total its a complete failure and Im not sure why:
1. Dentists don`t trust Facebooks ads
2. Wrong appeal on optinpage
3. Drive straight to optinpage doesn`t work
what do you think?
regards
Sabrina
I build Facebook Messenger Chatbots and Provide Training. Feel free to check out my demo bot https://m.me/botsguy
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com