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Organic Visitor Retargeting

by kchanda
8 replies
  • PPC/SEM
    • |
Hey Guys,

Is it possible to run Google Remarketing ads to people who landed on my website only through the Organic search?

Thanks
#organic #retargeting #visitor
  • Profile picture of the author LucidWebMarketing
    The remarketing tag does not distinguish the origin of your traffic. You can set up rules to show or not show remarketing ads based on pages your traffic visits. If you want to remarket only to organic visitors, the best you can do is send paid traffic to pages not accessible except by paid traffic. This means too you wouldn't want paid traffic to be able to get to non-paid pages. In effect, have two different sections of your site. Seems like a lot of work and I can't fathom why you would want to remarket only to non-paid traffic.
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  • Profile picture of the author San Kumar
    Yes, it is possible to do remarketing with Google Ads.
    Please check the below link for the benefits of remarketing and the types of AdWords remarketing campaigns.

    https://support.google.com/adwords/answer/2453998?hl=en
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  • Profile picture of the author LodestoneCS
    Yes. It's display only and you set it up as a unique audience. (That's probably a "No duh, Lara" but with Google, you never know)

    You can see more here:
    https://support.google.com/adwords/answer/3210317?hl=en
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  • Profile picture of the author VictMarketing
    LucidWebMarketing is right, that is exactly how it works
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  • Profile picture of the author mohammedmeskine
    I've created two remarketing lists. Do they populate before I add them to an ad group or create a custom combination. I am assuming they will begin to populate as soon as the code is added to the pages. Is that correct?

    Also I've read that people create separate remarketing lists for organic, paid search, paid display network. How is this done. I would assume the only way to do that would be to use separate landing pages. Is that assumption correct?
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    • Profile picture of the author dburk
      Originally Posted by kchanda View Post

      Hey Guys,

      Is it possible to run Google Remarketing ads to people who landed on my website only through the Organic search?

      Thanks
      Hi kchanda,

      Yes it is very easy to setup a remarketing audience list that contains organic traffic only.

      That is just the proverbial "tip of the iceberg" of just how specific you can make your targeting in Remarketing campaigns. For example lets say you wanted to target traffic that originally came paid traffic, but then returned via organic during the past 5 days, and viewed more than 3 pages of your website using a desktop device. You can get that specific, and even more if you wish.

      To do this type of behavior linked targeting you just need to link Google Analytics to AdWords and setup Audience lists within Google Analytic. There are literally thousands of ways to segment and target your Remarketing campaigns using a custom combinations of segments and conditions.

      To target organic traffic just set a custom audience condition of medium equals organic.

      For more info on custom audience segemnts and conditions visit this link:
      https://support.google.com/analytics.../2611820?hl=en

      Originally Posted by LucidWebMarketing View Post

      The remarketing tag does not distinguish the origin of your traffic. You can set up rules to show or not show remarketing ads based on pages your traffic visits. If you want to remarket only to organic visitors, the best you can do is send paid traffic to pages not accessible except by paid traffic. This means too you wouldn't want paid traffic to be able to get to non-paid pages. In effect, have two different sections of your site. Seems like a lot of work and I can't fathom why you would want to remarket only to non-paid traffic.
      Hi Lucid,

      Sorry to have to disagree slightly with your assessment, you can now use 2 distinct targeting conditions in AdWords Remarketing Lists URL, or Referrer URL. I believe that you could set "www.google.com" as the Referrer URL to target organic traffic from Google. I haven't tested this yet to confirm, so I could be wrong. But I will try it and let you know.

      You need to click on the Advanced options link to get to the optional Referrer URL targeting option. You can target by URL visited or Referrer URL, and any combination of those 2 for any number of URLs. This gives you a lot more targeting options for Remarketing Lists within AdWords, however there are many more options available if you link Google Analytics to your AdWords account.

      Regardless of the limitation of using the AdWords tag, you can get far more precise with your Remarketing targeting when linking Google Analytics which has many possible conditions, including setting the condition of medium equals organic.

      Originally Posted by VictMarketing View Post

      LucidWebMarketing is right, that is exactly how it works
      Hi VictMarketing,

      Close, but not quite right. See my reply above.

      Originally Posted by mohammedmeskine View Post

      I've created two remarketing lists. Do they populate before I add them to an ad group or create a custom combination. I am assuming they will begin to populate as soon as the code is added to the pages. Is that correct?

      Also I've read that people create separate remarketing lists for organic, paid search, paid display network. How is this done. I would assume the only way to do that would be to use separate landing pages. Is that assumption correct?
      Hi mohammedmeskine,

      Yes, remarketing lists will begin to populate as soon as you add the code.

      You can easily create separate remarketing lists for any segments you want by setting up Google Analytics on your website, linking Google Analytics to your AdWords account and using segments and conditions to define your audience list within Google Analytics.

      See this link for more details:
      https://support.google.com/analytics.../2611820?hl=en

      HTH,

      Don Burk
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      • Profile picture of the author LucidWebMarketing
        Originally Posted by dburk View Post

        Sorry to have to disagree slightly with your assessment, you can now use 2 distinct targeting conditions in AdWords Remarketing Lists URL, or Referrer URL. I believe that you could set "www.google.com" as the Referrer URL to target organic traffic from Google.
        I think it would work. Of course, you'd have to set it up for every search engine but Google and a few other would cover 99% of organic traffic. Not sure about direct traffic how that would work. I can't imagine a scenario however where I'd want to have such a remarketing list. Maybe kchanda has a specific thing in mind.
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      • Profile picture of the author altonroot
        Originally Posted by dburk View Post

        Sorry to have to disagree slightly with your assessment, you can now use 2 distinct targeting conditions in AdWords Remarketing Lists URL, or Referrer URL. I believe that you could set "www.google.com" as the Referrer URL to target organic traffic from Google. I haven't tested this yet to confirm, so I could be wrong. But I will try it and let you know.
        No, I think it do not work like that. Organic traffic won't have referrer URL Google.com as you said.
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