SOLO Ad vs PPC/Banner ad conversion rates

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  • PPC/SEM
  • |
I am a little confused as to why SOLO ad conversion rates (36%) are so much higher than PPC or banner ads (2%) for the same landing page. Here is the SOLO ad squeeze page hosted by an affiliate offer: http://gurunuggets.com/mfes which I also tested with Bing PPC, and this is one that I am testing with Bing PPC with content ads: https://gurunuggets.com/gnlm-1/

Any advice please.
#conversion #ppc or banner #rates #solo

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