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Maxbounty zippy loan offer bing ads

by SmilesForYou
1 replies
  • PPC/SEM
    • |
Hi I've just started using Bing ads PPC traffic to send people to the Zippy Loan Offer at Maxbounty. I've gotten a great amount of opt-ins through my landing page, but I still haven't seen one lead into the actual offer. I'm directing people to the offer through my landing page, and people are opting in because I'm getting their emails, but I don't know if they're completing the offer or not. It's such an easy and appealing offer that it'd be hard for me to believe they're not completing it. Out of 44 clicks, I have 26 emails collected. They don't have to qualify for a loan to be confirmed as a lead either. It's just a four page submit. So I'm curious, for anyone who has done this offer, does the merchant update the data on leads on a weekly basis and that's why the data isn't in yet, or do the leads show automatically and i'm just not getting leads?
#ads #bing #loan #maxbounty #offer #zippy
  • Profile picture of the author cooler1
    Based on everything I've heard, loan offers are hard to profit from with PPC. I guess this is because consumers have a lot of choice of loan companies, so when they see an ad, they are still in research mode at that point, looking for the right loan for them that has the best interest rate, etc...

    The EPC for the Zippy Loan offer at Maxbounty is $0.42 so that suggests it typically requires about 100 clicks to get a lead. The EPC is based on the overall network data, so that will include people who have an optimized campaign, which would increase the EPC.
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