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Are Facebook Ad Clicks to Network mostly clicks by mistake?

by mactube
4 replies
  • PPC/SEM
    • |
When Facebook suggests to let them optimize / choose the placement of your campaign and show it also on their networks doest that mean the ads will pop up on :
For example Waze where you are trying to look at your directions and an ad will pup up and you will try to get it out of your sight as soon as possible but than click it by mistake ... which the marketer will have to pay for ??
( Can't come up with a better example .. but you get the idea / question !?)
#clicks #facbook #mistake #network
  • Profile picture of the author Juststory
    Hi,
    Yes, if campaign is for ppc then marketer have to pay
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    • Profile picture of the author mactube
      Originally Posted by Juststory View Post

      Hi,
      Yes, if campaign is for ppc then marketer have to pay
      Do you know on what kind of networks ads would be shown?
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  • Profile picture of the author dburk
    Hi mactube,

    Facebook Audience Network Ads are your Facebook ads setup to run inside mobile apps, outside of Facebook. As is the case with many mobile app publishers these apps are frequently designed to maximize clicks, often deliberately designing user interfaces to encourage people to click ads, or to have a high incidence of ":accidental" clicks.

    You can create a block list to exclude certain publishers from your Audience Network ads:

    https://www.facebook.com/business/help/1314478651899918

    HTH,

    Don Burk
    Signature

    * Get Results - Outsource Your PPC Management |
    *     Don Burk Advertising & Marketing - www.donburk.com

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    • Profile picture of the author mactube
      Wow @dburk thank you for the inside ! I see you know what you are talking about .. that sure helps, as I had a slide idea that you confirmed. I think I should live out networks in may campaign completely as like you said accidental clicks are useless and if people open their app to play a game or similar sure don't want to leave the app to go to a website to be marketed to ..
      Thx !

      Originally Posted by dburk View Post

      Hi mactube,

      Facebook Audience Network Ads are your Facebook ads setup to run inside mobile apps, outside of Facebook. As is the case with many mobile app publishers these apps are frequently designed to maximize clicks, often deliberately designing user interfaces to encourage people to click ads, or to have a high incidence of ":accidental" clicks.

      You can create a block list to exclude certain publishers from your Audience Network ads:

      https://www.facebook.com/business/help/1314478651899918

      HTH,

      Don Burk
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