What Are The best PPC Campaign Optimization Tips And Tricks?

Hi there,

Are you getting any impressions or clicks at all when you look at your adwords stats ?

[/SIZE] please tell me what should I do

Fight Tv,

Analyzing your situation, it seems that you cannot see the ads that you setup on Google Adwords whenever you type your keywords on Google Search bar.

My recommendation for you is to avoid using broad match keywords. This is the most common mistakes on Google Adwords. You should only use "Phrase Match", "Exact Match" and "Modified Broad Match" for now. As broad match tends to trigger search terms that could be far from your business interest.

Aside from keywords match types, there are still other factors that could be causing your Adwords Campaigns some problems. You can use this article as your guide: https://www.ppcmedicine.com/single-p...campaign-fails

Regards,
Gie

Hi Fight Tv,

Specific answers can be found within your AdWords account data.

Search Ad Targeting: Thorough Enough?

To start you need to perform keyword research to discover which keywords are most relevant and also have significant search volume. Use the AdWords Keyword Planner tool for this task. Locate highly relevant search terms with significant traffic and target those exact terms in your campaigns.

There is no point in targeting keywords that are not highly relevant, as the CTR will likely be very poor for irrelevant terms. Also, you need to find keywords that are frequently searched else your ad will be rarely shown. If you choose a strategy of targeting long tail keywords you may need to find hundreds, or even thousands, of low volume search terms to make your campaigns effective at generating significant traffic to your website.

Ad Positions

Most ad clicks go to the top ad positions, check your Ad position data to make sure that the impressions you are getting are very near, or at, the top of the search results. 90 percent of all Search Ad traffic goes to the top 2 ad positions. If your ads are not consistently appearing near the top then you may need to increase your budget, bids, or Quality Scores.

Impression Share

Check your impression share reports to make sure that your ads appear most of the time for your targeted search terms. If your impression share is less than 70% then your ad budget may be set too low or your ad rank is poor. The Impression Share data will tell you which and you will learn what to do to fix that issue.

Search Ads Alone Might Not Be Enough

If your keyword research doesn't turn up enough highly relevant search traffic for your goals, then you may need to look beyond search ads and consider display ads and video ads. Create separate campaigns for Display ads and Video Ads as the objectives will be different from search ad campaigns.

With Display Ads you can dramatically expand the reach of you campaigns and this may be necessary if the Search volume is low for your niche, or if you have a relatively new product/service category that many consumers have yet to hear about. People will not search for things they are not aware of, so display campaigns can increase awareness at a fraction of the cost of search ads.

Video Ads are an excellent way to get your message in front of millions of viewers at a low cost per view. Since you niche seems to be related to viewing videos I think you will find Video ads to be an excellent choice to expand the reach of your advertising campaigns.

Remarketing: A Real Game Changer

Make sure that you add remarketing tags to your search ad campaigns, if you haven't already, so that your can retarget your audience in Display and Video channels. You can significantly reduce your average CPA utilizing multi-channel remarketing campaigns.

HTH,

Don Burk

Honestly, it is very difficult to give you any information that will actually help you in your situation because you haven't given any details.

*How long has your campaign been running?
*Are you sure it's even running and Google has approved it?
*Have you made sure your site/landing pages meet Googles T.O.S (Terms of Service)?

Make sure your campaign has been approved to actually run and you're getting some impressions before you seek further help, because it could be possible your campaign wasn't approved, or just isn't running for some reason or the other.

Especially knowing how Google operates.

You should do keywords research & should add good quality keywords also create attractive ads with full information.