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Bing ads nothing is happening

by Nattsurfaren
18 replies
  • PPC/SEM
    • |
Hi everyone, what's up?

I'm a bit confused today. Added about 4000 keywords for a product and set it to broad match. Then set the lowest possible bids. Did that in the night and in the morning I was hoping for something to happen.
Well. click meter says that I got some new robot friends but no unique visitors. Bing ads say no clicks and no impressions. All I see is a big load of zeroes all over the place.
I raised my bid from 0.07 SEK to 0.14 SEK this morning.
Appreciate some brain teasing on this.
#ads #bing #happening #nothing happening
  • Profile picture of the author Nattsurfaren
    Chatted with Bing ads support and I need to match the first-page bid. If you go lower than that the ad will not show. I had my bid set to 0.07 SEK and none of the 4000 keywords were triggered.
    Now I have set it to 0.42 which is the same as the minimum 0.05 USD bid you can set. I think that did the trick.
    Finally got some clicks.
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  • Profile picture of the author svetod
    It is very wrong to bid low in the beginning when your campaigns have to establish high CTR and QS.
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    • Profile picture of the author Nattsurfaren
      Maybe that depends on how you run it. If you already know your market and keywords then you can do super targeting and participate in a bid war.
      But if you only want the data that would be presented for the lowest bid and maybe find the low hanging fruits first then maybe I need to keep this strategy.
      I don't know. I don't have much budget to work on.
      What would you do?
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  • Profile picture of the author solarwarrior
    maybe you should do your research first before bidding.
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  • Profile picture of the author spartan14
    I think you are biding very low and thats way you dont see many results
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  • Profile picture of the author dburk
    Hi Nattsurfaren,

    If your strategy involves finding the worst converting keywords, targeting the poorest locations, at the worst time of day, during the lowest performing days of the week then your strategy is spot on. Does that strategy support your goal?

    I suppose that would be a good strategy for finding the greatest number of keywords to add to your negative match keyword list, and locations that should be excluded, along with time of day, or days of the week that should be adjusted down, or removed from your ad schedule.

    Your competitors, that have lots of data, will surely be outbidding your campaign for all the best search terms targeting the best converting locations during the best times of the day, and best converting days of the week.

    My strategy typically involves doing almost the exact opposite of everything your are doing. I sure wish all of my competitors were following your strategy.

    My strategy typically involves performing keyword research before making any other campaign decisions. I look for the most relevant search terms that have the highest average CPC, and highest competition level, because experience has taught me that my competitors are likely making the most sales and profit with those terms.

    I avoid using any standard broad match keywords because it isn't keywords that we must optimize, it is search terms. Instead I focus primarily on exact match keywords and only use phrase match and modified broad match to find new search terms that are harder to predict. Then I monitor search terms reports to add those terms as exact match keywords as quickly as they can be discovered.

    I always set my exact match keyword to 1st position bids at the very beginning of the campaign so that I can gather data from clicks as quickly as possible, wasting as little time as possible getting my campaigns optimized for maximum profits.

    HTH,

    Don Burk
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    • Profile picture of the author Nattsurfaren
      Originally Posted by dburk View Post

      Hi Nattsurfaren,

      If your strategy involves finding the worst converting keywords, targeting the poorest locations, at the worst time of day, during the lowest performing days of the week then your strategy is spot on. Does that strategy support your goal?

      I suppose that would be a good strategy for finding the greatest number of keywords to add to your negative match keyword list and locations that should be excluded, along with time of day, or days of the week that should be adjusted down, or removed from your ad schedule.

      Your competitors, that have lots of data, will surely be outbidding your campaign for all the best search terms targeting the best converting locations during the best times of the day, and best converting days of the week.

      My strategy typically involves doing almost the exact opposite of everything your are doing. I sure wish all of my competitors were following your strategy.

      My strategy typically involves performing keyword research before making any other campaign decisions. I look for the most relevant search terms that have the highest average CPC, and highest competition level, because experience has taught me that my competitors are likely making the most sales and profit with those terms.

      I avoid using any standard broad match keywords because it isn't keywords that we must optimize, it is search terms. Instead I focus primarily on exact match keywords and only use phrase match and modified broad match to find new search terms that are harder to predict. Then I monitor search terms reports to add those terms as exact match keywords as quickly as they can be discovered.

      I always set my exact match keyword to 1st position bids at the very beginning of the campaign so that I can gather data from clicks as quickly as possible, wasting as little time as possible getting my campaigns optimized for maximum profits.

      HTH,

      Don Burk

      Yeah I realize I was doing this wrong. I had read for weeks on what to do and decided to try just something. One guy was pushing in loads of keywords and I thought it sounded logic to just bid as low as possible to extract those keywords.
      THIS IS NOT HOW THINGS WORKS:

      Bing ads keyword are like explosives if the bid value is how hard you hit it with a hammer. It won't go off until you hit it hard enough and the force is expensive. So you need to hit it right also at the same time.

      So my new approach is laser targeting. Keyword need a decent number of clicks per month and make sense for the product.

      Let me know if my analogy is close to reality. LOL
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  • Profile picture of the author Mike Anthony
    just make sure to watch your conversion ratios. In a way you lucked out by having no clicks. I've seen people tear through hundreds of dollars before they even knew they were in the wrong keywords (as far as conversions go).
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    • Profile picture of the author Nattsurfaren
      Originally Posted by Mike Anthony View Post

      just make sure to watch your conversion ratios. In a way you lucked out by having no clicks. I've seen people tear through hundreds of dollars before they even knew they were in the wrong keywords (as far as conversions go).
      Slow is actually the way I prefer. My crazy days are over. ;D
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    • Profile picture of the author Nattsurfaren
      I have two Ads with clicks:
      3,22 % 12 clicks


      5,88 % 1 click
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  • Profile picture of the author jbuk
    Broad match is never a good idea as you'll get a lot of untargeted visitors that won't convert so you're wasting money. On Bing I always use "phrase" and [exact match] and I start off with just a few keywords and then go from there.
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    • Profile picture of the author Nattsurfaren
      Originally Posted by jbuk View Post

      Broad match is never a good idea as you'll get a lot of untargeted visitors that won't convert so you're wasting money. On Bing I always use "phrase" and [exact match] and I start off with just a few keywords and then go from there.
      Yeah, I figured that out later on. Always good to test though
      I have about 8 campaigns running. One of them got 2 sales and I made almost $50. I started to fill it with most targeted keywords from ISpionage and I got more clicks but no sales.
      But as I read from a post. Clickbank products almost never convert with direct linking. I'm focusing on landing pages, creating a list and build a relationship with the customers.
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  • Profile picture of the author jbuk
    They can convert with direct linking but a review page is better. What I do is I bid on the Clickbank product name. If you bid on the product name and the product creator's name you should get a very good ROI. For example just picking a product at random...let's say you want to promote "Save The Marriage System".

    If you go to the Bing ads keyword planner it'll bring up product name related keywords.

    Imgur: The most awesome images on the Internet

    Now find the name of the product creator, in this case I did a quick search and found out the creator is called Lee H. Baucom. Let's see if anyone is searching for his name.

    They most definitely are!

    Imgur: The most awesome images on the Internet

    I would bid on all those keywords using exact match and phrase match only. Obviously you'd need a landing page to bid on "review" type keywords.

    [save my marriage today]
    [buy save my marriage today]
    [save my marriage today review]
    [save my marriage today book]
    [save my marriage today reviews]
    "save my marriage today"
    "buy save my marriage today"
    "save my marriage today review"
    "save my marriage today book"
    "save my marriage today reviews"

    And do the same for all the rest of the product name creator keywords.

    I'd also add purchase and order keywords too. Very high converting keywords. I like to start off by bidding quite high, say $1 per click. Often you can bid that high and get clicks for 40 cents or less, not sure how it works but it's rare I pay exactly $1. And every visitor you get has an interest in the product already so your conversions are going to be good. Always add in negative keywords like free, forum, video, login, youtube, quotes etc.
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    • Profile picture of the author Nattsurfaren
      Originally Posted by jbuk View Post

      They can convert with direct linking but a review page is better. What I do is I bid on the Clickbank product name. If you bid on the product name and the product creator's name you should get a very good ROI. For example just picking a product at random...let's say you want to promote "Save The Marriage System".

      If you go to the Bing ads keyword planner it'll bring up product name related keywords.

      Imgur: The most awesome images on the Internet

      Now find the name of the product creator, in this case I did a quick search and found out the creator is called Lee H. Baucom. Let's see if anyone is searching for his name.

      They most definitely are!

      Imgur: The most awesome images on the Internet

      I would bid on all those keywords using exact match and phrase match only. Obviously you'd need a landing page to bid on "review" type keywords.

      [save my marriage today]
      [buy save my marriage today]
      [save my marriage today review]
      [save my marriage today book]
      [save my marriage today reviews]
      "save my marriage today"
      "buy save my marriage today"
      "save my marriage today review"
      "save my marriage today book"
      "save my marriage today reviews"

      And do the same for all the rest of the product name creator keywords.

      I'd also add purchase and order keywords too. Very high converting keywords. I like to start off by bidding quite high, say $1 per click. Often you can bid that high and get clicks for 40 cents or less, not sure how it works but it's rare I pay exactly $1. And every visitor you get has an interest in the product already so your conversions are going to be good. Always add in negative keywords like free, forum, video, login, youtube, quotes etc.
      You definitely motivate me to try this. The question is how saturated is this? There will be some products that need to be skipped because of low search volume. There will also be a couple that may be overcrowded.
      I don't know how much though?
      How long do you have to search for good product?
      Thanks for the awesome motivator you just gave me.
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      • Profile picture of the author jbuk
        Originally Posted by Nattsurfaren View Post

        You definitely motivate me to try this. The question is how saturated is this? There will be some products that need to be skipped because of low search volume. There will also be a couple that may be overcrowded.
        I don't know how much though?
        How long do you have to search for good product?
        Thanks for the awesome motivator you just gave me.
        The thing is although there's low search volume, because people are searching for the product name or the creator of the product you'll get much better conversion rates. Search volume numbers can be misleading too. Sometimes you get more traffic than you expect, and if you include phrase match you can capture some great long tail buyer keyword terms.

        Example: I was promoting a cellulite product on Bing called The "Truth About Cellulite". I think it took less than 5 clicks to make a sale. The visitor typed in "where can I buy truth about cellulite". So you don't need to spend much money to make sales. When I first started this which was years ago I promoted a poker course. I spent $5 to make around $200 in commissions just by bidding on the name of the course.

        I prefer the laser targeted approach when promoting anything, I only want to intercept buyer traffic, or people looking for reviews, that way you're not wasting money on info seekers and low converting traffic.

        You can literally pick any product you like, as long as there are people searching for it. I don't think overcrowding is an issue. Plenty of new products too coming onto the market and the Bing keyword tool won't show any volume, but people will be looking for them.
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        • Profile picture of the author Nattsurfaren
          What do you think about landing pages to grab a larger piece of the cake?
          I figure if I can have an easy method of creating landing pages it won't be so time wasting trying out different products. Most things can be automated for all steps required. IMacro plugin seems to be a great tool for that.
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  • Profile picture of the author mycleanhouse
    Increase your bid price and everything will happen. Do some good testings. Thats all i can say.
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    • Profile picture of the author Nattsurfaren
      Originally Posted by mycleanhouse View Post

      Increase your bid price and everything will happen. Do some good testings. Thats all i can say.
      Yes, the bid was a bit of a mystery to me in the beginning.
      It is like the keywords are glued and sit there with 0 impressions. They I try to pull them out with force by increasing the bid with a big increase. Suddenly they start to get loose.
      Kind of interesting why this is happening.
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