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Excluding Non-Performing Countries
- PPC/SEM |
Do you look at the ad spend by countries, notice certain countries never buy, and just exclude/pause them from your campaigns? (Or do you notice certain countries have high refund rates?)
Are there countries that you just exclude by default, based on previous experience?
I'm getting to a point where I'm not seeing the ROI from certain countries and I want to see whether this is a good strategy or whether I should consider other factors.
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SofienParisien -
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meepmeep -
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