PPC campaign hours?

None can say this until proper testing.

Pretty sure you have to test first, but do you know facebook just introduced day parting on their platform?

You can access it from your power editor..

once you have at least ran your campaign for couple of days 24 hours and gotten conversion, you should definitely be able to see the pattern and see the time you are converting the most

The dayparting in Adwords is a nice feature to have. But I suggest running 24/7. There are few reasons to run it less than that as you'll be missing out on those searching when your campaign is off.

To start, set it for all, then once you get enough data then you can adjust on what your peak hours are for your campaign.. until you let it run you will not know

how come they were charging you and still no money went to the ad account? Better contact them, might have been a silly glitch!

Hello, the most effective way to choose the hours to run is to run your campaign for a short while, then head over to the dimensions tab. View time > hour of the day which will show you how the performance of your accounts vary by hour. you can then use this data to choose which hours of the day to run your adverts and set bid modifiers to increase your bids a peak performance times.

It depends on the niche you are in but I normally weekends and late afternoon hours are the biggest money-bringer for me so far in weight loss niche on FB..

But obviously it will be different from person to person..

Look for a pattern in the stats. I just avoid the middle night, but all depend on the offer.

it depends on your niche and a lot of testing.

When you setup your campaign doesnt really matter, as you should keep it paused until it is done and ready to launch. I however launch mine early in the morning usually midweek so I can get a good run ... and potentially pause on weekends if necessary due to the fluctuations.

I find its always best to launch any new PPC campaign on a Monday or Tuesday morning.

Nick

You can use Google Adwords' or Bing Ads' scheduling feature to automatically adjust bids, or to pause and resume campaigns based on the time-of-day or day-of-week. You'll likely find that certain times/days are more profitable than others, and can save money by reducing bids or pausing ads at certain times.

But be careful with dayparting, it can be a two-edged sword. Make sure you let the data show the best times to run ads.

You may discover peak times when more visitors convert and thus pause campaigns or adjust bids accordingly.
The potential problem is that there's a time delay between visit and conversion, which varies by market, etc.

Which means you can hurt performance with dayparting if you only take peak conversion times into consideration, and not considering peak "search funnel entry" times.

In Adwords, you can get an idea about how many hours or days it takes from first ad impression or click to conversion, using the Search Funnels tool at:
Tools > Conversions > Search Funnels > Time Lag.

That information can help you do smarter dayparting.

~ Marty Foley