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Need Help With PPC

by josue159
3 replies
  • PPC/SEM
    • |
I have created a ppc campaign with Bing and there is a section next to the keyword for Broad/Exact/Phrase/etc Would you guys recommend leaving it on broad or should i put all my keywords on exact?

Thanks Guys,
#internet traffic #online advertising #ppc
  • Profile picture of the author MilkerFocus
    Originally Posted by josue159 View Post

    I have created a ppc campaign with Bing and there is a section next to the keyword for Broad/Exact/Phrase/etc Would you guys recommend leaving it on broad or should i put all my keywords on exact?

    Thanks Guys,
    Put all your keywords on exect and test it out.
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  • Profile picture of the author svetod
    If you are a newbie, start with a big list of Exact match keywords. Phrase match also does work very well, but you will have to create a big list of negatives in order to prevent unwanted traffic.
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    • Profile picture of the author MOB
      Just FYI...

      You can't use negative keywords as modifiers with Exact Match or Phrase Match keywords. Negatives only work to modify Broad Match.

      With your Broad Match keywords, you can add [exact match], "phrase match" or broad match negatives depending on how much you want to limit your exposure.

      I would always start a campaign with exact match as it impacts your quality score, then add phrase match and broad match for the keywords that are performing (or sometimes not performing because there's not enough traffic to test) and test the responses.

      NEVER add broad match keywords without doing your homework and adding a ton of negative modifiers. That's truly the difference between a successful and poor performing PPC campaign on Bing or Adwords.
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