When September Ends: Important Google Shopping Updates

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  • PPC/SEM
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When September Ends: Important Google Shopping Updates

In mid June 2014 the Google Shopping Team announced some important changes to the Google Shopping feed specification. New attributes were added, the values for "availability" were altered and length limits were introduced. You should be able to review these warnings in the Data Feed summary section of your Merchant Center account or the API dashboard (Content API only). Starting in September 30, 2014, non-compliant items will be disapproved and disappear from Google Shopping. Don't waste any time updating your campaigns!

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  • Profile picture of the author MWatson
    Thanks for this! Could help a lot of us in the near future.



    Cheers,
    Mark
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