Best book on PPC for beginner

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No need to sign up for Google Partners. This is meant for individuals and agencies who provide PPC management services (Adwords more specifically). It focuses more on Adwords rules than anything else.

What you need is an understanding of how PPC works, best campaign setup practices and how to create ads that get clicked and help converting. The few books I've seen and read don't cover everything or only briefly touch on some things. Years ago, there were books that basically just told you how to create an account in Adwords with screen shots and "click here", "click there". This I think most people can figure out. The most important to me is understanding how it works so that you set up your account properly with proper keywords and match types and creating compelling ads. Few books seem to teach that or go deeply into this if they do.

There are many books. Another is "Ultimate Guide to Google Adwords". I suggest getting two or three of them. Every little bit of information can help although they will be pretty much all say the same.

Thanks all of you for sharing some nice information