Press Releases - How To Go About One ?

[Jason Fulton]

I have been looking into press releases and they seem to grab attention and visitors but how would one go about writing something newsworthy about the PIPS program or your homepage in general ?

Any thoughts on this would be great.

Jason

[blackbeltbob]

Some experts recommend using prweb.com to post your press release. Just follow there guidelines. You can pay or do a free listing.

You may want to test a free listing to get the experience of your posting skills.

Later then test a paid prweb.com post

[Patrician]

It is the same thing as setting up a blog or article directory account to set up a press release here:

Login to PRLog Press Release Submission

Then you paste your article and publish it.

It is mostly the same as writing anything else, except that you do not use personal pronouns like 'you' 'me', 'I'.

You address the public, as in 'one', 'those', 'participants', 'business opportunity seekers'.

[dbarnum]

There are several helpful blog posts about this on my blog:

Moving Ahead Blog: Category Archive for Press Releases


...plus we write lots of press releases here for Warriors, if my team and I can help out!

[jacstone193]

Loads of examples on google and search for items which are in your area which will be relevant and then use the outline and fill in with your specifics

[chngoi]

Hi All,
Does anyone try this press release method? I was thinking to submit my website PR, but no idea how to go about it. Is PR is another form of advertising of our website? Did you all do it often? Need some clue here..

Thanks
Brian Ngoi

[Suzanne Morrison]

Hi Brian,

I have submitted a few press releases in the past and they are a good way of getting you some traffic + a lot of the good online press release websites have a high page rank so you will also get a good backlink.

You usually write a press release when you are releasing a new product, or putting up a new website but another strategy is to find something related that is in the news at the moment and write a press release that relates to both that news item and your website.

One example could be the global credit crunch and how this affects the home business market.

Cheers,
Suzanne

[Jeff Casmer]

Hi,

Here is an article on press releases that might be helpful.....

Press Releases: Building Links and Traffic Effectively
Copyright 2008 Jeff Casmer

The only cost-effective marketing tool out there that is sure to build credibility is publicity. Advertising is effective but for some media, such as the web, it's not nearly as effective as PR. Advertising controls the message, PR on the other hand does not, because of this it builds credibility much faster. A well written press release can greatly increase your inbound links by increasing your exposure to the masses.

Using press releases is pseudo-news story, written in third person that seeks to demonstrate to an editor or journalist the newsworthiness or a particular person, product or service.

Many website owners do not use press releases as part of their link building campaign; for fear that they may muck it up. This is a very real fear because few people who partake in press release writing do it well. But here's a tip that will help you write a winning one-take the ego out of it. Below are more tips concerning using press releases.

When should I write one?

Ideally, you will want to write a press release whenever something "major" happens with or because of your website. If you have a product launch coming up, write a press release, once the product launches--write another one, if your product booms and you need to hire more staff--write a press release and if receives backlash from competitors or even customers you should write a press release.

A press release however, does not always to have be directly linked to the ongoing of your business. It can be an indirect link to what's going on in society. Also, this is a perfect way to get backlinks using press releases. For instance, if you operate a website that sells fashion for women over 50 you may want to write a story attacking the stereo type of women over 50. But this is not a newsworthy story it's just a broad topic. Thus you will want to narrow it down to an interesting story such as how do women over 50 feel about a "youth crazy" society.

What should be in my press release so I can get traffic from press releases?

Using the example above, you will want to sift through message boards, and talk to real people about how they feel about the topic in order to get quotes from reliable resources. While you research you may notice that Hollywood pushes women who are "over the hill" out of the limelight. But that many Hollywood stars of that age are greatly admired and that women of that age do not consider themselves old. A number of men are pointing out that they prefer to date older women.

You now have a hook that will grab the reporter's attention--a newsworthy angle. "Women over 50 feel sorry for people obsessed with youth".

The key to writing a good press release, no matter the topic is to take the ego out of it. Look at the story with objective eyes and avoid the "sell, sell, sell," tactic.

How is a press release used?

Once your press release is written you can submit it to newswires (PR networks). While it is possible to do a free press release don't expect a lot of attention for it. On the web you get what you pay for, for $250-$375 you can a lot more exposure. PR distribution sites that charge around this price range will usually distribute your press release to targeted channels including daily and national newspapers, Radio, TV, and online news sources.

Depending on the topic you can get backlinks from press releases, possible thousands of links, especially if you link targeted keywords in your press release. Another trick is to write about your release on your blog once it's submitted, that way you make a trackback to you press release. Then you get an immediate link back to your site from one of the bigger sites on the net. Getting traffic from press releases can be a wonderful tool if used properly. All press releases must be newsworthy in order to be picked up by the media. When written well, press releases have proven to be an effective way to build links

Take care
Jeff Casmer

[oboi2121]

Hello Omari Taylor here,

Yeah. Hey Brian, write about anything that is going on in the world that relates to the direction you want to send people.

Basically you're a reporter and can write about anything. It should be something that would want to make people take action. That's the #1 goal you want from your press release is for people to take action and click on your link.

For example you can write about the economy in America and then add a success story (it doesn't have to be yours) showing that people are still thriving and becoming wealth in a bad economy and they are using X, Y, Z, to do it.

That X, Y, Z, can be what ever your promoting, but make sure that success story is connected to it. I would suggest starting off submitting to free websites first. Unless your paying someone to write it for you. Then you know it's going to be good.

I always say "Work Smarter, Not Harder," and I also always "Want To Get The Most Done In The Least Amout Of Time." So I pay for people to do things for me while I work on something else or go have fun. If you pay someone to write and submit your PR then you don't have to worry about it and can do something else with your time. Also it's there for life to send you traffic.

I would suggest submitting at least one a month. Remember your time is valuable and you probably don't want to set in front of your computer all day right? So outsource (pay someone to do) as much work as possible to free up time to enjoy life while you make money on autopilot. Or use that time to do more marketing. Massive Action= Massive Results.

I know I kind of went off subject a little but I though that stuff was important to add. So just remember. With press releases like I said at the beginning, you are the reporter and can write about whatever you choose but make it link or have some conection to the action you want people reading to take. Also a great success story always helps. I hope this helps you out a little.

Omari Taylor

PS. Just get started and don't think about it. These is a learn as you go business and everyone started off not knowing anying about press releases at some point.