Google EMD Slap in progress

[Jeffery]

The Google EMD (Exact Match Domain) Update started Fri. 27 Sept. 2012 and for the most part is still in progress.

Has it affected anyone here with an EMD?

Across the web it is too early for the results to be anywhere near concrete. I'd venture to say at least two weeks are needed. It is interesting to watch the EMDs move up, down, and out of the SERPs. Some were completely removed from the SERPs only to return only hours later. Just a big mix of turnovers until the update is complete. Its a big internet, lol.

One change does seem to be more prevalent than others. Low quality EMDs utilizing other companies "brand names" are disappearing from the SERPs fast and most are not coming back. High quality EMDs, even single word domains, are getting hit, but not as bad as the low quality EMDs.

Time and testing will tell if MMO and MLM will be hit. One thing is for certain until the update is complete:

1) watch closely any sub-domains with a brand like these examples:
brandname.domainname.com
These domains are getting the most attention.

2) domainname.com/brandname
These domains are not getting too much attention.

One little factor that owners of mini-sites have seen is... sites with less than 30 articles are all over the SERPS. These are owners of 100 or more mini-sites, from squeeze pages to thin sites.

Might be a good idea to check our squeeze pages. Especially those in a sub-domain or with a brand in the EMD.

It is still early and that may change, but it is a good idea to be prepared to change in case all goes wrong.

Google Adwords are not impacted at this writing - go figure.

Looks like ol' Google was serious about their own web standards after all.

Jeffery 100% :-)

[Allen Lundy]

Thanks Jeffery. I have many exact match domains, and most don't use anyone's trademark name. A couple of mine are

StartArticleMarketing, GeneratingBlogTraffic, InternetMarketingPaycheck etc... Are these the type of Domains that are being looked at?

I just checked my Google location and I'd say they are some of the EMD's being affected as all 3 of these have disappeared from the first 10 pages of Google And that's both with or with out Quotations. CRAP!

Previously each was on Page 1... well, back to the drawing board.

Keep us posted as you get more information.

Allen

[Jerome15]

most of my EMDs are finally gone in ranking

[Jeffery]

Originally Posted by Allen Lundy

Thanks Jeffery. I have many exact match domains, and most don't use anyone's trademark name. A couple of mine are

StartArticleMarketing, GeneratingBlogTraffic, InternetMarketingPaycheck etc... Are these the type of Domains that are being looked at?

I just checked my Google location and I'd say they are some of the EMD's being affected as all 3 of these have disappeared from the first 10 pages of Google And that's both with or with out Quotations. CRAP!

Previously each was on Page 1... well, back to the drawing board.

Keep us posted as you get more information.

Allen

Hi Allen,

It is too early to say right now, but after a quick survey of the the three domains and the age and a little research I think the sites are considered too thin for the keywords, backlinks, etc.

It would be a good idea to look at the product owner's site and see how it is going. He may be adding pages as we speak, lol. I am

Jeffery 100% :-)

[Allen Lundy]

I'm the product owner. They are thin. Just a sales page written around the key words.

I guess I'm going to have to do what I have BEEN THINKING about for months and turn each site into a BLOG.

Make the home page static and add content that I haven't used before on any other sites for each.

I guess I just didn't want to be taken away from the book I'm writting, however, the book can wait, getting my sites back where they were can't.

Thanks again for your great insight Jeffery.

Allen

[Jeffery]

Hi Allen,

Sorry, I did not know that you are the product owner. A while back I posted this thread:
Project: Direct Sales
that uses a theme perfect the same purpose:
Weaver Premium Content | Home of Weaver II Pro and Weaver Plus

Note: Weaver and PlanetStarta can be made to look almost exactly like any site.

Some of my customer's squeeze pages immediately started out as PR 0 (better than n/a), were cached within 24 hours, and are PR1 or PR2. Though my biggest client enjoys PR2 for almost all of his sites and they are actually addon domains (EMD).

On a separate note I just spent the better part of the past few months evaluating my network of EMD. 78 EMD out of 153 WP Niche Sites that I converted last month to mobile ready. Each site has an average of 3 squeeze pages. Each site has an average of 1,800 articles. None in the Supplemental Index. In the process, I switched the theme to one two different themes: Weaver and PlanetStarta.com.

So far so good as none of the sites have been hit, but I am still crossing my fingers.

Jeffery 100% :-)

[milkerz5]

Does this mean that retail sites that have a brand pages won't rank as highly now?

[Jeffery]

Originally Posted by milkerz5

Does this mean that retail sites that have a brand pages won't rank as highly now?

Depends on a lot of factors, but the long established retail sites that own the brand not too much. However, start-up youtube sites that do not own the brand with EMD linked to thin EMD sites and Amazon knockoffs are dropping down or out of the SERPs. Depends on a lot of factors.

Jeffery 100% :-)

[Geordie John]

My EMD sites (the ones that survived through Panda & Penguin thus far) have now disappeared, at least in the initial purge. Even though they are all hand written by me and unique. I suspect, as i've seen with all the Algo changes this year i'll rebound somewhat, but will need more work to bring the sites back to the first page, if that's possible...

[iouri]

All my sites have disappeared from page 1 at sep 29. They are all EMD and original content, but they are small 3-6 pages. That is so frustrating. I can't imaging how can I wright 1800 articles for each site. It will take all my life to do that.

[Jeffery]

iour,

Your sites in your sig are not and never have been on Page 1. Are those the sites you are talking about? If they are you will probably never rank in the top 10 pages.

Jeffery 100% :-)

[goleza]

Hello Jeffery,

Could you please throw more light on why they will never rank in the top 10 pages?

Originally Posted by Jeffery

iour,

Your sites in your sig are not and never have been on Page 1. Are those the sites you are talking about? If they are you will probably never rank in the top 10 pages.

Jeffery 100% :-)

[Jeffery]

Hi Charles,

The sites are too thin for EMD and Google is dropping thin EMDs. It really is that simple. Plus consider the quality of the sites. Very, very poor quality compared to long standing sites in the same niche. Simply no contest.

Jeffery 100% :-)

[dee4d]

This is an interesting activities. It will definitely change the way EMDs are ranked. A whole new way of how EMDs used to work. I will monitor my EMD sites, seems I have a lot of articles to write..

[Lorenzo Basil]

Here's the little message from Matt Cutts on his Twitter feed a few days ago:

"Minor weather report: small upcoming
Google algo change will reduce low-quality
"exact match" domains in search results."

MASSIVE HIT!

[Genio]

Originally Posted by Allen Lundy

I'm the product owner. They are thin. Just a sales page written around the key words.

I guess I'm going to have to do what I have BEEN THINKING about for months and turn each site into a BLOG.

Make the home page static and add content that I haven't used before on any other sites for each.

I guess I just didn't want to be taken away from the book I'm writting, however, the book can wait, getting my sites back where they were can't.

Thanks again for your great insight Jeffery.

Allen

Penguin and Panda slapped me like crazy, I've been studying the most I can to find out how to bounce back but not yet, I even filed for a re-consideration with Google.

Blu-Ha-Ha-Ha-Ha !
Genio
"The Marketing Scientist"

[MangoMonkey]

I wonder if this will affect my buddy who has many parked domains, short ones such as rugs dot com that earn him good money...although his earnings have dropped a lot in the last few years...He still refuses to do any development of his sites.

[Allen Lundy]

Originally Posted by Genio

Penguin and Panda slapped me like crazy, I've been studying the most I can to find out how to bounce back but not yet, I even filed for a re-consideration with Google.

Blu-Ha-Ha-Ha-Ha !
Genio
"The Marketing Scientist"

Like Jeffery stated, it's all about good content and providing what the customers and the search engines want.

I suspect the days of quick mini-sites is about to become history (if they aren't already).

I'll just take my mini-sites, convert them to blogs with quality themes and add relevant content to the blogs and see if that helps.

Such a pain, but, Google is the ocean and we are the row boats. Sink or swim... Ü

[pdoey]

Originally Posted by Jeffery

Hi Charles,

The sites are too thin for EMD and Google is dropping thin EMDs. It really is that simple. Plus consider the quality of the sites. Very, very poor quality compared to long standing sites in the same niche. Simply no contest.

Jeffery 100% :-)

Hi,
just like to join in this thread and say that a lot of my local house removals sites have dropped from page one from 30/Sept.
I thought that though they were small sites, they had good relevant content that users would appreciate.
The EMD'S such as cheapremovalsoldham.co.uk, salford, bury etc. have all dropped back several pages for search terms such as: removals oldham, removals salford etc.
These are sites that I built last year and got them ranking to top spots google 1st page and rented out to clients.
I had interlinked these sites and admittedly used a lot of exact match anchor internal linking which up until 30/Sept. had worked well.
Just wondering how to recover from this now and keep my clients happy!
My more generic domain - removals-manandvan.co.uk - homepage started dropping a few pages in Google after Penguin, though sub pages optimised for local towns i.e removals-manandvan.co.uk/removals-rochdale bolton, bury, salford etc remained at top of 1st page's up to 30/Sept. but have since vanished!
Any advice would be very much appreciated.

[iwangestu]

Originally Posted by Jeffery

The Google EMD (Exact Match Domain) Update started Fri. 27 Sept. 2012 and for the most part is still in progress.

Has it affected anyone here with an EMD?

Across the web it is too early for the results to be anywhere near concrete. I'd venture to say at least two weeks are needed. It is interesting to watch the EMDs move up, down, and out of the SERPs. Some were completely removed from the SERPs only to return only hours later. Just a big mix of turnovers until the update is complete. Its a big internet, lol.

One change does seem to be more prevalent than others. Low quality EMDs utilizing other companies "brand names" are disappearing from the SERPs fast and most are not coming back. High quality EMDs, even single word domains, are getting hit, but not as bad as the low quality EMDs.

Time and testing will tell if MMO and MLM will be hit. One thing is for certain until the update is complete:

1) watch closely any sub-domains with a brand like these examples:
brandname.domainname.com
These domains are getting the most attention.

2) domainname.com/brandname
These domains are not getting too much attention.

One little factor that owners of mini-sites have seen is... sites with less than 30 articles are all over the SERPS. These are owners of 100 or more mini-sites, from squeeze pages to thin sites.

Might be a good idea to check our squeeze pages. Especially those in a sub-domain or with a brand in the EMD.

It is still early and that may change, but it is a good idea to be prepared to change in case all goes wrong.

Google Adwords are not impacted at this writing - go figure.

Looks like ol' Google was serious about their own web standards after all.

Jeffery 100% :-)

thanks for the information, maybe this will be the best experience in my

[gordonmartin2013]

Is the general opinion now that anyone setting up new domains should steer clear of exact match? I know in times gone past you could have had an emd and had absolutely crappy content and still got to page one of the big G easy enough, I do not agree with that, but very often I feel big G goes overboard. I am not against quality content, it is definitely the way to go, but it does sometimes feel, all G is interested in is Adwords. Still, if you own Adwords, no point being interested in Bing :-)

[Allen Lundy]

Originally Posted by gordonmartin2013

Is the general opinion now that anyone setting up new domains should steer clear of exact match? I know in times gone past you could have had an emd and had absolutely crappy content and still got to page one of the big G easy enough, I do not agree with that, but very often I feel big G goes overboard. I am not against quality content, it is definitely the way to go, but it does sometimes feel, all G is interested in is Adwords. Still, if you own Adwords, no point being interested in Bing :-)

Gordon,

What I got out of this isn't that we should stay away from EMD's, but, we should have MUCH MORE than just a 1 page mini-site as has been the practice for a loooong time.

We should also probably stay away from EMD's that use major names such as Google, FaceBook etc, unless we have a lot of unique quality content.

Just my take, I could be off in left field, but, that's how I'm taking this, so, I'm converting all my mini-sites to blogs, one at a time.... So, I have months of work ahead of me as I have 38 domains... 22 are single page product sites with a squeezepage... and that's it.

As a matter of fact, 5 of my mini-site sales products are in my signature. I'm NOT looking forward the the upcoming weeks and months to convert all of these to make Google and the other search engines happy. LOL

Have a great day.

Allen

[Patrician]

Hey Al - i hear you! (tedious)

... and the best part is as soon as you get done the old 'google dance' again and the pulled out from underneath magic carpet again.

So I am not getting too radically concerned about any of it. As cruel and fascist as some of it seems I do see where they are KEEPING IT REAL.

Just as I have said for many years (well I heard it many years ago and keep repeating it)
some technique is sweet and called link juice
way cool
come up with a gimmick and trip the light fantastic
not cool
keep changing the protocol (algorithm)
trip up the deviants
yeah they are the opposite of devious - deeze search BOTS
yessuh downright militant
which is a good thing.

not that anybody (users/followers/duplicators) were necessarily trying to be devious.

You know simple as "get lots of reciprocal links' or 'get lots of back links' - 'submit to lots of directories' = ALL THE GIMMICKS -

...and certainly Mini-Sites made lots of sense to somebody (Adsense)- I had a few over the years that never even whimpered. At the same time I made some money and skills in ghostwriting articles for mini-site membership clubs.

It is way up/down to the cardinal rule "Content is STILL King"

AND

KEEPING IT REAL.

(adding value)


p.s. recycle your mini-sites as landing pages, lead capture pages, squeeze pages and Blog Site Pages

Ready-made! Copy and paste the blocks of code.

[gordonmartin2013]

Hi Al, and thanks for your reply. I agree with you re the one page sites, there has been so much **** for so long. I have sites that I have well filled out with content, but I also have many that I started out, but then them fall by the wayside for one reason or another.

Re your second point. I have a set of video tutorials on Amazon S3 and I setup a site with Amazon S3 in the domain name as it is S3 the videos are about. I have a membership site with links leading out to sales pages. Re the sales page, I was thinking of using it with PPC at Bing. My thoughts are that it would not matter re having the brand in the domain if I was going down that road. I know it would matter for Seo, but say if I was going to use the domain only on PPC, what are your thoughts?

At a time I had over 30 sites and quite a lot with auto generated content selling as an affiliate for Amazon, they were going quite well at a time, but due to various changes did not make it through. I am primarily working on a new membership site now, asnd as my interest has been in video, I thought I may as well revolve the site round that.

Google create a lot of work for us all right lol

The Best Allen

Warmest Regards,

Gordon

Originally Posted by Allen Lundy

Gordon,

What I got out of this isn't that we should stay away from EMD's, but, we should have MUCH MORE than just a 1 page mini-site as has been the practice for a loooong time.

We should also probably stay away from EMD's that use major names such as Google, FaceBook etc, unless we have a lot of unique quality content.

Just my take, I could be off in left field, but, that's how I'm taking this, so, I'm converting all my mini-sites to blogs, one at a time.... So, I have months of work ahead of me as I have 38 domains... 22 are single page product sites with a squeezepage... and that's it.

As a matter of fact, 5 of my mini-site sales products are in my signature. I'm NOT looking forward the the upcoming weeks and months to convert all of these to make Google and the other search engines happy. LOL

Have a great day.

Allen

[Allen Lundy]

Originally Posted by gordonmartin2013

Hi Al, and thanks for your reply. I agree with you re the one page sites, there has been so much **** for so long. I have sites that I have well filled out with content, but I also have many that I started out, but then them fall by the wayside for one reason or another.

Re your second point. I have a set of video tutorials on Amazon S3 and I setup a site with Amazon S3 in the domain name as it is S3 the videos are about. I have a membership site with links leading out to sales pages. Re the sales page, I was thinking of using it with PPC at Bing. My thoughts are that it would not matter re having the brand in the domain if I was going down that road. I know it would matter for Seo, but say if I was going to use the domain only on PPC, what are your thoughts?

At a time I had over 30 sites and quite a lot with auto generated content selling as an affiliate for Amazon, they were going quite well at a time, but due to various changes did not make it through. I am primarily working on a new membership site now, asnd as my interest has been in video, I thought I may as well revolve the site round that.

Google create a lot of work for us all right lol

The Best Allen

Warmest Regards,

Gordon

Believe it or not, I have NEVER used autocontent or autoblogging. However, I may look into it now.

I have 3 paid membership sites I am getting ready and 1 FREE membership for teaching people how to use WordPress.

I can't respond to your PPC as I only tried if for about 3 weeks and totally lost my shirt and I haven't used it in over 3 years.

VIDEO is where it is at, and Mobile is most definately where it's heading. You might want to look into and/or consider making your blogs and sites mobile ready.

Besides revamping all my sites, each one will be fully mobile ready and with any luck, that will help.

So, VIDEO/MOBILE and SOCIAL MEDIA automation is where I think a lot is heading. I don't think it's a matter of your niche as much as it is incorporating all three into each site you work on.

Allen

P.S. Would like to see your S3 Videos. I have a set of tutorials on S3, however, they are pretty skimpy on detials. PM me a link. Thanks again

[gordonmartin2013]

Hi Allen

Thanks for the reply, Re autocontent, I wouln't bother. I think good old fashioned manual content is the way to go, I am sterring clear of any auto generated stuff now.

I have lost money in the past with PPC, mainly Adwords, I am going to definitely give Bing a whirl though.

I have been using OptimizePress as a theme recently andf I can setup my blog to be mobile friendly, not done it yet, but I do agree with what you are saying.

It is a matter of getting everything into some order and prioritising what needs done first :-) Re Social media automation, I have used Synnd in the past, but recently the only social media automation I have been doing is through Onlywire.

Give me a couple of days re pm, I am off with one of my daughters to an open day at college, so I am going to be away for a short while, but I will be in touch with you when I get back Allen

Good to hear from you again

Warmest Regards,

Gordon

[Jeffery]

Originally Posted by gordonmartin2013

Is the general opinion now that anyone setting up new domains should steer clear of exact match?

No, that is not the general opinion. At the time of the OP there was no general opinion. Quite the contrary! What was stated, in short was "wait for at least two weeks for the update to complete."

Originally Posted by gordonmartin2013

I know in times gone past you could have had an emd and had absolutely crappy content and still got to page one of the big G easy enough, I do not agree with that, but very often I feel big G goes overboard. I am not against quality content, it is definitely the way to go, but it does sometimes feel, all G is interested in is Adwords. Still, if you own Adwords, no point being interested in Bing :-)

Yes, in the past:
Some EMDs could have low quality content and be on page 1.

This is about Low Quality EMDs with Brands.

There are differences between
Low Quality EMDs with Brands
and
EMDs without Brands

The differences determine if the algo drops the website from the SERPs or places the website higher in the SERPs.

This update is more about sites such as:
shoes-for-sale.com/brand/affiliatelink/
note: typically Amazon Knockoffs.

Now, if your site is in the MMO niche and is affected by the update then there is more going on then what seems relevant to this update. I have not see your sites, so I can not honestly weigh-in an opinion.

It may very well be that this update is a result of cumulative updates.

^ Something to consider ^

Jeffery 100% :-)

[Jeffery]

Originally Posted by gordonmartin2013

Hi Allen

Thanks for the reply, Re autocontent, I wouln't bother. I think good old fashioned manual content is the way to go, I am sterring clear of any auto generated stuff now.

^ This ^

Originally Posted by gordonmartin2013

I have lost money in the past with PPC, mainly Adwords, I am going to definitely give Bing a whirl though.

^ This ^

Originally Posted by gordonmartin2013

I have been using OptimizePress as a theme recently andf I can setup my blog to be mobile friendly, not done it yet, but I do agree with what you are saying.

^ This ^

Originally Posted by gordonmartin2013

It is a matter of getting everything into some order and prioritising what needs done first :-) Re Social media automation, I have used Synnd in the past, but recently the only social media automation I have been doing is through Onlywire.

Have to disagree if you mean placing social media links and especially programs like OnlyWire on a sales page, mini-site, etc. because it gives potential buyers a "way out" and they may never return to "buy the product."

Originally Posted by gordonmartin2013

Give me a couple of days re pm, I am off with one of my daughters to an open day at college, so I am going to be away for a short while, but I will be in touch with you when I get back Allen

Good to hear from you again

Warmest Regards,

Gordon

[Jeffery]

About converting HTML sites to WordPress (WP): mini-sites, squeeze pages, sales pages. I'll use the term "sales page" for this writing.

Some marketers (not normal bloggers) have primarily done this one of two ways:

1) Attach a blog to the HTML sales page such as:
salespage.com/blog

2) Convert the HTML sales page to the WP blog home page.

From my own experience, after converting 100s of niche sites, both ways only work on HTML sites that originally have fewer than two or three pages. Note: PIPS sites do not apply.

The above methods historically produce this result for #1:
The WP blog home page eventually outranks the HTML sales page in the SERPs.

The above methods historically produce this result for #2:
The inner pages will eventually outrank the home page in the SERPS.

In a different thread, project direct sales, I suggested a different method for MMO and Affiliate Sites that have not only survived: Penguin, Panda, and all of the smaller updates, but have have Flourished!

Simply create a WP site wherein the home page is the sales page and one article relevant to the home page keyword is published on the home page on regular schedule.
Project: Direct Sales

^ That ^ is Visitor and Search Engine Optimization.
^ That ^ achieves the goals of both methods and creates less work!

Just remember to create at least one additional category for the blog that is relevant to the keyword and product - publish on a regular schedule - etc.

Jeffery 100% :-)

[phagiaweb]

thank Jeffery cutting board, post or too............................

thiet ke web gia re, thiet ke web, thiet ke web doanh nghiep, thiet ke web ban hang, quang ba web

[gordonmartin2013]

Hi Jeffrey

Have to disagree if you mean placing social media links and especially programs like OnlyWire on a sales page, mini-site, etc. because it gives potential buyers a "way out" and they may never return to "buy the product."[/QUOTE]

Thanks for all of your comments, re Onlywire, I do not place on a ny sales page. I would use it only for blog posts
^this^

Warmest Regards,

Gordon

[OmarNegron]

I remember hearing many experts on the subject years ago to go away from getting EMDs as they will soon be hit and they were on point indeed. At the same time there are many interesting theories that make quite a lot of sense regarding the recent algo update.

The update was more focused on eliminating SEOs in general, meaning if you are optimizing for the keyword and are indeed a thin site you will likely get hit on top of the fact that you have no age and no trust with Google.

Of course we all hear of cases where a legit site does get hit and some little spam site gets on top of the serps. My conclusion to this simply is that Google does this randomly to confuse webmasters at the expense of one legit site losing its traffic. The last thing Google wants us to do is to notice a pattern that we can follow and dominate the serps once again.

The more you think about it when someone ranks for something they usually do so without ranking, in other words they naturally rank for related terms and sometimes that can be a money keyword without really going crazy about keyword density etc.

Just some food for thought!

Great post!

-Will

[Jeffery]

Originally Posted by OmarNegron

I remember hearing many experts on the subject years ago to go away from getting EMDs as they will soon be hit and they were on point indeed. At the same time there are many interesting theories that make quite a lot of sense regarding the recent algo update.

Not sure about your "general statement" regarding EMDs. This update pertains to Low Quality EMDs with Brands (LQ EMD). This update does not pertain to EMDs. Big difference.

Originally Posted by OmarNegron

The update was more focused on eliminating SEOs in general, meaning if you are optimizing for the keyword and are indeed a thin site you will likely get hit on top of the fact that you have no age and no trust with Google.

No, this update is specifically focused on LQ EMDs abusing Brands. A very low count of EMDs that are not abusing "brands" are not affected at all. Again, it is too early to know for any certainty.

Originally Posted by OmarNegron

Of course we all hear of cases where a legit site does get hit and some little spam site gets on top of the serps. My conclusion to this simply is that Google does this randomly to confuse webmasters at the expense of one legit site losing its traffic.

My own conclusion is the Google Algo is not designed to confuse webmasters. Rather, the Algo is designed to return relevant search results to Google's visitors. What does confuse some webmasters (not all webmasters) is opinions based on no facts that support their opinions.

Originally Posted by OmarNegron

The last thing Google wants us to do is to notice a pattern that we can follow and dominate the serps once again.

Since when? Google's Matt Cutts has always announced upcoming changes to the media about the Algo! He always, and understandably, would not be specific about every change. However, over the years he gets a little more specific with the changes. That is because the SEO companies have become very good at seeing patterns.

Originally Posted by OmarNegron

The more you think about it when someone ranks for something they usually do so without ranking, in other words they naturally rank for related terms and sometimes that can be a money keyword without really going crazy about keyword density etc.

Sometimes - not always - and the ranking is usually short lived. The sites mentioned in this thread are excellent examples. The end result are sites with content optimized for both visitors and the search engines rank higher in the SERPS.

Originally Posted by OmarNegron

Just some food for thought!

Great post!

-Will

If you take anything of value away from this thread it would be:
we are discussing the specifics of this most recent update to the Algo and there are no hard conclusions until the update is complete.

Thanks for your contribution Will. Please don't be a stranger.

Jeffery 100% :-)

[gordonmartin2013]

I find all of your comments below interesting Jeffrey

Sometimes I would use the following code:

<?php /* Template Name: [Enter the template name here]
*/ ?>

Then I would put the html in below that code and save it as a php template, then call the template from the wordpress admin

What I have often wondered and do not know the answer is what the seo implications would be in doing it that way?

The benefits I see are keeping it within the wp theme, sometimes I would just link out from the top nav bar

Any comments appreciated Jeffrey, as you really do seem to know what you are talking about

Warmest Regards,

Gordon

Originally Posted by Jeffery

About converting HTML sites to WordPress (WP): mini-sites, squeeze pages, sales pages. I'll use the term "sales page" for this writing.

Some marketers (not normal bloggers) have primarily done this one of two ways:

1) Attach a blog to the HTML sales page such as:
salespage.com/blog

2) Convert the HTML sales page to the WP blog home page.

From my own experience, after converting 100s of niche sites, both ways only work on HTML sites that originally have fewer than two or three pages. Note: PIPS sites do not apply.

The above methods historically produce this result for #1:
The WP blog home page eventually outranks the HTML sales page in the SERPs.

The above methods historically produce this result for #2:
The inner pages will eventually outrank the home page in the SERPS.

In a different thread, project direct sales, I suggested a different method for MMO and Affiliate Sites that have not only survived: Penguin, Panda, and all of the smaller updates, but have have Flourished!

Simply create a WP site wherein the home page is the sales page and one article relevant to the home page keyword is published on the home page on regular schedule.
Project: Direct Sales

^ That ^ is Visitor and Search Engine Optimization.
^ That ^ achieves the goals of both methods and creates less work!

Just remember to create at least one additional category for the blog that is relevant to the keyword and product - publish on a regular schedule - etc.

Jeffery 100% :-)

[Jeffery]

Originally Posted by gordonmartin2013

I find all of your comments below interesting Jeffrey

Sometimes I would use the following code:

<?php /* Template Name: [Enter the template name here]
*/ ?>

Then I would put the html in below that code and save it as a php template, then call the template from the wordpress admin

What I have often wondered and do not know the answer is what the seo implications would be in doing it that way?

The benefits I see are keeping it within the wp theme, sometimes I would just link out from the top nav bar

Any comments appreciated Jeffrey, as you really do seem to know what you are talking about

Warmest Regards,

Gordon

Hi Gordon,

Perfectly fine to do it that way and that is the traditional basis of a single page wordpress template. However, it does not take advantage of WordPress SEO because you also have to include the code to "call the SEO code".

Understandably, you are citing an example and did not use all of the necessary code to take advantage of WordPress? Also, when you place the HTML code you would wrap it in HTML tags.

So, if you do all of the above there are WP SEO implications.

Albeit, if you do not there are no WP SEO implications except for the possibility of "duplicate URLs" which are the main factors of having the page moved to the Supplemental Index.

To take advantage of positive WP SEO and avoid negative SEO - professional webmasters create page templates similar to this...

<?php /* Template Name: Template One */ get_theme_file( 'header' );get_theme_block( 'mainmenu' );get_theme_block( 'header' );get_theme_block( 'secondmenu' );get_theme_block( 'featuredone' );get_theme_block( 'featuredtwo' );get_theme_block( 'contentarea-pages', 'side', 'nocol' );get_theme_block( 'footerone' );get_theme_block( 'footertwo' );get_theme_file( 'footer' ); ?>

When we look closely at the above code we see that the page is calling specific features of the WP Theme. Some of those features are what a SEO Plugin utilizes and some of those features are not. Also, some of those features are utilized by other scripts designed to be compatible with WP, i.e. OnlyWire, StatCounter, etc.

More important is now we have a template to use inside the WP Editor that can be used on all our different domains, sales pages, etc.

The SEO implication is if a webmaster excludes a theme feature(s) from a custom template page as in your example - there may be site errors logged by the search bots. End result is Negative SEO.

^ With regard to Negative SEO ^ this is also easily fixed if the webmaster makes use of Google Webmaster Tools (GWT) because GWT will eventually list the error in the account.

Problem for Internet Marketing (not normal bloggers) is if GWT is ignored the page will eventually be moved to the Supplemental Index or simply de-indexed altogether.

^ Every week I receive requests from IMers asking me why their sales page has disappeared from the SERPs and that is the number one contributor aside from duplicate URLs. ^

Nice to hear from you Gordon.

Jeffery 100% :-)

[gordonmartin2013]

Hi Jeffrey, thanks for the very comprehensive answer, I am not as clued in as you, but I do have a better undersdtanding of the process involved now.

Re:

Perfectly fine to do it that way and that is the traditional basis of a single page wordpress template. However, it does not take advantage of WordPress SEO because you also have to include the code to "call the SEO code".

Understandably, you are citing an example and did not use all of the necessary code to take advantage of WordPress? Also, when you place the HTML code you would wrap it in HTML tags.

So, if you do all of the above there are WP SEO implications.

Yes, I do all of the above, was just not 100% certain that it was considered the right way of doing it or not, all sounds good

Thanks again for the very comprehensive answer

Warmest Regards,

Gordon

[chooch]

Yeah....got blown-up. All my sites have disappeared for the SERPs. Guess I'll just have to wait and see if any of them recover any ranking.

The problem I think I'll have is they are about 1 1/2 years old or less.

Don't know what to do now.

[JawadAshraf]

I am continually monitoring two EMD sites and they are still there where they were on the 1st page of Google. And to my surprise, they are ranking even more higher on the 1st page after this change now. (Google Dramas lol)