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Search: Posts Made By: splitTest
Forum: Copywriting 4th October 2019, 04:19 AM
Replies: 17
Views: 632
Posted By katfood
Your attempt at copy won't help a copywriter

This stuff would be useless to me.

Here's what I would need from you if you were to hire me for this. (I'm not available, so this is not a solicitation)

First of all, WHO

...do you want to...
Forum: Copywriting 23rd August 2019, 05:49 PM
Replies: 20
Views: 1,199
Posted By Alex Cohen
Re: Guaranteed Way To Be A Spectacular Copywriter...even if you're ugly...

A story serves as a container. Fill the container with persuasion elements that touch the reader's buying emotions.

Alex
Forum: Copywriting 25th June 2019, 12:29 AM
Replies: 22
Views: 491
Posted By Bjarne Eldhuset
Re: Confusing, syntax-abusing text lost in poor layout seeks help

I'm not sure if there is anything wrong with that copy. Here it is:
https://vumiu.com/front/

But I just felt it was to "hypey" for my own liking. I know I am not my customers, but I have to feel...
Forum: Copywriting 12th June 2019, 09:47 AM
Replies: 4
Views: 187
Posted By GordonJ
I think we are confused (or at least I am)...

So, is the 17.5% good, or not so good based on past results? If, as you claim, the traffic is good, and you were getting much higher opt in rates, then why not go back to what you were using?
...
Forum: Copywriting 3rd April 2019, 08:12 AM
Replies: 22
Views: 491
Posted By Bjarne Eldhuset
Re: Confusing, syntax-abusing text lost in poor layout seeks help

Just an update after a long silence. I've been working steadily on the site, and have changed it a lot. I tried to fit in long copy, even paid for good copy to be written, but for now I have ended up...
Forum: Copywriting 30th January 2019, 03:37 PM
Replies: 9
Views: 278
Posted By 1Bryan
Re: Is the long form sales letter an endangered species?

It depends on demos. Sorry, but millenials ain't responding to what 70+ responds to. That's why the top dog copywriters have almost always sold to the aging demos. Clayton used to talk about the...
Forum: Copywriting 29th January 2019, 04:21 PM
Replies: 9
Views: 278
Posted By Alex Cohen
Re: Is the long form sales letter an endangered species?

Online, long-form sales letters haven't gone away.

The delivery medium has changed, that's all. Video has replaced text.

It takes approximately the same amount of words to write an effective...
Forum: Copywriting 28th January 2019, 06:15 AM
Replies: 9
Views: 278
Posted By Jeffery
Re: Is the long form sales letter an endangered species?

1a. Converted TM is a previously paid customer and the product is high cost I use a long sales letter.


A previously paid customer in a target market is a prospect for repeat sales and that...
Forum: Copywriting 26th January 2019, 04:44 AM
Replies: 9
Views: 278
Posted By Jeffery
Re: Is the long form sales letter an endangered species?

My sales letters come in two types: long and short. My target market determines my type of sales letter: generic and brand. All sales letters are designed to convert. All sales letters are split...
Forum: Copywriting 2nd January 2019, 07:38 AM
Replies: 27
Views: 669
Posted By OptedIn
Re: Gary Halbert Came By Last Night...

Excellent observations, all. Thank you.
Forum: Offline Marketing 2nd January 2019, 04:42 AM
Replies: 47
Views: 2,840
Posted By animal44
Re: Finding emails in bulk for free

Some fairly hefty fines being handed down in UK.

Example:
https://ico.org.uk/action-weve-taken/enforcement/boost-finance-limited/
Forum: Copywriting 29th December 2018, 08:42 PM
Replies: 27
Views: 669
Posted By Alex Cohen
Re: Gary Halbert Came By Last Night...

Yeah, it's you.

The letter has done very well for AWAI.

Copywriters put their personal feelings aside when analyzing a sales letter. We consider how the target market will react to a...
Forum: Copywriting 29th December 2018, 01:10 PM
Replies: 27
Views: 669
Posted By OptedIn
Re: Gary Halbert Came By Last Night...

OMG. I had to force myself to read that until I screamed and quit. What part of the first 10 paragraphs have you not seen a variation of in any two-bit sales letter ever put together?

I get it....
Forum: Copywriting 20th September 2018, 06:19 AM
Replies: 22
Views: 491
Posted By GordonJ
I don't see any copy to critique.

Your site is a portal, a clearinghouse for lifetime deals. Apps, software, etc. You want to save us time from spending needless hours searching for lifetime deals, eh?

Reminds me of the gym down...
Forum: Copywriting 24th August 2018, 11:09 AM
Replies: 30
Views: 585
Posted By Kay King
Re: What's your thoughts on this sentence...

Was that written by a man?


The story it brings to mind is probalby not what you intended....


I immediately thought of an anxious, dependent woman married to a shallow, overbearing man. If...
Forum: Copywriting 12th August 2018, 08:16 AM
Replies: 101
Views: 7,614
Posted By max5ty
Read This...Make Money

Ever wonder why one copywriter drives a Bentley and another barely squeaks by?

One is in demand and the other is begging for work?

Sorry, I couldn't hear you - -

You have?

Ok I thought...
Forum: Offline Marketing 16th July 2018, 07:58 PM
Replies: 47
Views: 2,840
Posted By savidge4
Re: Finding emails in bulk for free

Just to clarify this even further. I know many of you are thinking you cant send emails without a prior ok... And you get this from the mail services that require so when list building. What they...
Forum: Copywriting 26th June 2018, 11:12 AM
Replies: 35
Views: 1,202
Posted By Reed Larson
RE: Roast My Landing Pages - Need help with CB Landing Pages

"completely clean up the plague in your arteries"
Forum: Copywriting 8th March 2018, 06:20 PM
Replies: 16
Views: 689
Posted By copyghost
Re: Who are the best web copywriters? Why?

There are low priced copywriters? AWAI says there is overwhelming demand and newbie copywriters are killing it...six figures easy.
Forum: Offline Marketing 1st February 2018, 02:05 PM
Replies: 69
Views: 4,892
Posted By Claude Whitacre
Forum: Copywriting 7th July 2017, 09:09 AM
Replies: 11
Views: 382
Posted By angiecolee
Re: My thoughts on writing ad copy

TL;DR.

You really gotta learn to structure your thoughts in a way that's easy to scan and read.
Forum: Offline Marketing 20th May 2017, 11:50 AM
Replies: 163
Views: 10,894
Posted By Kurt
Re: What's a good product to sell door to door?

My pitch for the cutlery sets was a bit of a con too. It didn't bother me back then but it would today.

I told people that I wasn't a salesman and worked in the warehouse and that we had too many...
Forum: Offline Marketing 12th May 2017, 10:50 AM
Replies: 163
Views: 10,894
Posted By quadagon
Re: What's a good product to sell door to door?

http://thumbs4.ebaystatic.com/d/l225/m/mcKbFCdZavlbVh3Dx379Nng.jpg

I'm sure you could flog some of these turned into window stickers.

'are you sick and tired of salesmen knocking at your door...
Forum: Offline Marketing 15th March 2017, 04:02 PM
Replies: 61
Views: 1,598
Posted By ThePromotionalGuy
Re: Can't decide which flyer to go with!@#$##

Hellor Alexbarber,

This may sound "Old School" but

"GRAND OPENING - (DATE)" is still working in 2017.

The public always and I mean ALWAYS wants to see the newest thing. They flock to grand...
Forum: Offline Marketing 15th March 2017, 10:59 AM
Replies: 61
Views: 1,598
Posted By Kay King
Re: Can't decide which flyer to go with!@#$##

Some excellent advice from Claude and others - but one more thing.

"Coming Soon" is vague - am I supposed to keep checking to see if you have "arrived"? How about a date - or issuing flyers...
Forum: Offline Marketing 15th March 2017, 10:51 AM
Replies: 61
Views: 1,598
Posted By Claude Whitacre
Re: Can't decide which flyer to go with!@#$##

To make it simple, I would place the statements "Men's cuts.Seniors cuts..."etc at the top. It's not a great headline, but at least it tells what you do.

"Independently owned. Come check out your...
Forum: Offline Marketing 15th March 2017, 07:24 AM
Replies: 61
Views: 1,598
Posted By Oziboomer
Re: Can't decide which flyer to go with!@#$##

In both examples you are failing to use the real estate on the flyer.

Any graphic artist will always stroke your ego by giving you a design where the business name and other business info is the...
Forum: Offline Marketing 15th March 2017, 02:17 AM
Replies: 61
Views: 1,598
Posted By animal44
Re: Can't decide which flyer to go with!@#$##

Neither have anything to say why I should change my Barber... or even take the trouble of trying you out.

Where's your compelling offer...?
Forum: Copywriting 18th December 2016, 07:22 PM
Replies: 8
Views: 164
Posted By GordonJ
FREE help.

0.

Well, I have had great success, BUT, like a resume, I don't believe in an off the shelf or one size fits all solution.

The general NEWS STORY remains the same, for the most part, but who it...
Forum: Copywriting 19th November 2016, 09:17 PM
Replies: 36
Views: 1,171
Posted By angiecolee
Re: How much are you charging?

LOL Rick - maybe soon, man. Just gave the J-O-B notice and am going freelance full-time very soon.
Forum: Copywriting 15th November 2016, 10:01 AM
Replies: 4
Views: 245
Posted By max5ty
Have You Heard Of These Copywriters?

I realize a lot of the copywriters in this forum usually associate copywriters with those that write sales letters...

but here's a few who do a lot more.

Check out some of the work from some...
Forum: Copywriting 15th November 2016, 08:41 AM
Replies: 11
Views: 243
Posted By GordonJ
The scientific part of DIRECT response copywriting is...

found in the numbers.

Where is your proof these methods don't work? And you are saying a review is different from a testimonial, which could be true...but to toss out testimonials altogether,...
Forum: Copywriting 1st August 2016, 11:32 AM
Replies: 20
Views: 331
Posted By 1Bryan
Re: fivver failed so I tried myself reveiw my Press Release

All you have is a generic "Who we are" kind of release which ain't gonna get noticed. A press release, if it's going to actually do anything for you?

Has to sell a story.

There has to be a...
Forum: Copywriting 25th July 2016, 07:55 AM
Replies: 12
Views: 342
Posted By max5ty
Only Read This If Your Name Is Bob Or Lisa...

A black Maserati pulled into a local burger joint in Columbus...

...at the Columbus Airport they have hangers where private jets are stored.

Take a drive on the outskirts of Columbus and...
Forum: Copywriting 12th May 2016, 02:47 AM
Replies: 16
Views: 1,472
Re: How do people rationalize lying in their marketing?

"1)It's harmless - ie, doesn't do the customer or the marketers themselves any harm."

I disagree, Marcia.

I signed up for one of those webinars, and got up at 4 AM to join. Maybe I wouldn't...
Forum: Copywriting 11th May 2016, 06:05 PM
Replies: 17
Views: 1,072
Posted By Alex Cohen
Re: Top names in Copywriting industry?

None.

ALL copywriters have failed... from the "top guns" on down.

Alex
Forum: Copywriting 30th April 2016, 10:35 AM
Replies: 32
Views: 1,745
Posted By RickDuris
Re: Plan to persuade ...

I have to chime in. I also respectfully disagree, Ray and Gordon. But for a different reason.

The moment the prospect senses a persuasion structure, they start skimming, yawning or bolting.
...
Forum: Copywriting 3rd March 2016, 01:57 PM
Replies: 21
Views: 1,790
Posted By dmaster555
Re: Copy Critique: "If Arnold & Hulk had a baby; this barbell would be their son’s D"

I know what niche you're targeting. I am part of that community myself.

But you say you got "heaps" of interest, but has it sold?

Nope.

Welcome to learning copywriting.

No need to get...
Forum: Offline Marketing 24th February 2016, 04:54 PM
Replies: 6
Views: 1,038
Posted By eccj
Re: Is copywriting critically ill? Warning: Long Post

You think Twitter is bad? Twitter is for the literates.

Someone figured out that reading 140 characters is too hard for most people and Instagram was born.
I don't know the numbers but I'm sure...
Forum: Copywriting 11th February 2016, 03:31 PM
Replies: 15
Views: 1,019
Posted By AmericanMuscleTA
Re: Trashing bad copy is easy... How about posting a few examples of GOOD?

splitTest, I just posted this thanks to you: http://www.warriorforum.com/copywriting/1157885-5-473-roi-lead-generating-postcard-pictures-included.html
Forum: Copywriting 11th February 2016, 03:28 PM
Replies: 7
Views: 2,281
Posted By AmericanMuscleTA
Arrow 5,473% ROI With This Lead Generating Postcard (Pictures Included)

I saw splitTest's post about posting some good examples of sales copy, so I figured I'd share one of the first lead generating postcards I created for when I was in real estate working with a top...
Forum: Offline Marketing 11th February 2016, 12:21 PM
Replies: 12
Views: 1,392
Posted By FuNwiThChRiS
Re: Problems with EDDM?

10 years executive level experience in print advertising here... I'll share my thoughts...

Business owners and service providers want sales, sales, and more sales.

For that simple truth, EDDM...
Forum: Copywriting 10th February 2016, 04:03 PM
Replies: 18
Views: 579
Posted By davidcane
Re: New Writer Wants Baptism by Fire

Thanks splitTest, MUCH appreciated. That is the kind of feedback I was hoping for. Of course, to actually see it unfold line after line after line still puts a lil bruisin' on the ol' ego... But you...
Forum: Copywriting 10th February 2016, 12:23 PM
Replies: 3
Views: 687
Posted By Benjamin Farthing
Re: Are you a article writer? Where you work?

Oh, my article should be "professional and good."

I now have a richer, fuller understanding of copywriting.
Forum: Copywriting 10th February 2016, 12:13 PM
Replies: 18
Views: 579
Posted By Benjamin Farthing
Re: New Writer Wants Baptism by Fire

Couple words of advice:

On your portfolio page, consider a line beneath the client name saying what sort of business they are. I want to look at what you've done for businesses similar to mine. I...
Forum: Copywriting 10th February 2016, 11:50 AM
Replies: 15
Views: 1,019
Posted By Benjamin Farthing
Re: Trashing bad copy is easy... How about posting a few examples of GOOD?

I was able to find some narrative copy by clicking on the "Story" tab.

I write mostly long form narrative copy, but there's plenty to learn from short form branding copy, product descriptions,...
Forum: Offline Marketing 10th February 2016, 09:01 AM
Replies: 12
Views: 1,392
Posted By gjabiz
Suggest you visit some of hundreds of EDDM sites.

Yes, from experience.

Say I shotgunned, or "sprayed and prayed" 10,000 EDDM cards with just ONE roofer, it is a card for just that roofer. If that card got 100 leads, and I was charging a...
Forum: Copywriting 9th February 2016, 06:21 AM
Replies: 15
Views: 1,019
Posted By Oziboomer
Re: Trashing bad copy is easy... How about posting a few examples of GOOD?

I was going to say I liked this part...

How short, REDACTED get the girl, and other REDACTED influence secrets.

The easiest way REDACTED someone is to figure out what motivates them. And I’ll...
Forum: Copywriting 23rd January 2016, 03:11 AM
Replies: 3
Views: 687
Posted By RogozRazvan
Re: Are you a article writer? Where you work?

Dear WF admins,

Please create a dedicated forum for content marketing / article writing. At this rate, there will be more topics about article writing than about copywriting.

Article writing is...
Forum: Copywriting 18th January 2016, 05:31 PM
Replies: 8
Views: 685
Posted By Alex Cohen
Re: An Example Of Truth In Advertising Selling What Couldn't

The writer of the ad was the real estate agent at the time. It wasn't until years later that he became well known and highly respected as a copywriter and marketing guru.

Alex
Forum: Copywriting 17th January 2016, 01:35 PM
Replies: 8
Views: 685
Posted By ewenmack
An Example Of Truth In Advertising Selling What Couldn't

In this example a property developer couldn't sell his remaining land lots.

The astute ad writer, Dean Jackson, first found out about his dilemma.

Price had been discounted by 33%, the selling...
Forum: Offline Marketing 17th December 2015, 07:57 PM
Replies: 17
Views: 2,959
Posted By bob ross
Re: To any former ValPak, Money Mailer, Clipper sales people

You're about to go down the rabbit hole now Claude, Co-op money is insane. It's free money, literally free money just waiting for people to use.

I've done numerous webinars on it but I have none...
Forum: Copywriting 11th December 2015, 05:06 PM
Replies: 20
Views: 1,521
Posted By Mark Pescetti
Re: The Difference Between Storytelling and Lying

Some of the top controls over the years have used embellished stories...

Or just flat out made them up.

Here's a question to always ask yourself:

Can I tell a story, that isn't true, if it...
Forum: Copywriting 7th November 2015, 04:21 PM
Replies: 3
Views: 777
Posted By joe golfer
Understanding consumer behavior online

If you use data to support references in your content or sales claims in your promotions, Google Consumer Barometer is a useful tool.
https://www.consumerbarometer.com/en/about/

It shows...
Forum: Copywriting 7th November 2015, 03:11 PM
Replies: 18
Views: 1,092
Posted By RickDuris
Re: So, it's come to this...

Mike, I'm going to give you $100,000 worth of personal advice.

You should *LOVE* the situation you're in. Embrace it. Use it to your advantage.

What you should be doing right now is writing...
Forum: Copywriting 29th October 2015, 02:45 PM
Replies: 35
Views: 1,988
EVERY Copywriting Formula In The History of Mankind and Womankind

From Jo at Copyhackers.

She says it took 200 hours to write this.

And you'll see why it was worth it...
...
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