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Showing results 1 to 56 of 735
Search took 0.22 seconds. Search: Posts Made By: Raydal
Forum: Copywriting 6th August 2017, 01:28 PM
Replies: 7
Views: 667
Posted By helisell
Re: One of the best ways to begin a sales letter ...

A really nice and valuable post you made here.

I think we sometimes forget concepts like this and
look for new 'clever' ways to get the point across

.....and this technique is so very easy to...
Forum: Copywriting 18th December 2016, 01:06 PM
Replies: 12
Views: 407
Posted By Claude Whitacre
Re: Buyer's Remorse

The best way I've seen, and used, to kill the thought of Buyer's Remorse..is to add an unexpected gift to the package. I don't mean promise something free, I mean deliver an unexpected gift, after...
Forum: Copywriting 11th December 2016, 06:28 PM
Replies: 12
Views: 407
Posted By marciayudkin
Re: Buyer's Remorse

The price has nothing to do with preventing buyer's remorse.

I've had buyer's remorse buying very cheap items that turned out to have no value or didn't work for the purpose I bought them for.
...
Forum: Copywriting 11th December 2016, 03:18 PM
Replies: 12
Views: 407
Posted By Alex Cohen
Re: Buyer's Remorse

The best way to mitigate buyer's remorse: encourage the buyer to consume the product right away.

One way to do so: follow up with two or three emails that point out a particularly helpful chapter...
Forum: Copywriting 20th July 2016, 04:55 AM
Replies: 3
Views: 165
Posted By marciayudkin
Consistency is a Virtue, So Watch Your Language

I just ran across the video on this page, from someone I don't know.

Boost Your Credibility With A Powerful Origin Story - How To Get More Clients (http://www.ianbrodie.com/origin-story/)

The...
Forum: Main Internet Marketing Discussion Forum 19th July 2016, 10:06 AM
Replies: 7
Views: 92
Posted By Steve B
Re: Interenet marketing investors with a twist

Ray, if you don't find places where investors hang out, I would suggest simply going to the places were domains and web sites are bought and sold. That's where I'd hang out if I wanted to invest...
Forum: Copywriting 10th July 2016, 05:50 PM
Replies: 37
Views: 541
Posted By wordsandthebees
Re: Words to avoid at ALL costs.

Thanks, Ray,
This is great information - the word 'solution' in copy has always grated on me and now I know why - it's an empty word with no use. This has been printed and will be used as a...
Forum: Copywriting 6th July 2016, 04:52 PM
Replies: 21
Views: 370
Posted By marciayudkin
Re: What new freelance copywriters must do to land high-paying projects right away?

There are some significant holes in your argument.

First, copywriting opportunities are not divided into two categories only - major giant projects and low budget trash.

Second, there are...
Forum: Copywriting 6th July 2016, 11:29 AM
Replies: 22
Views: 291
Posted By RichBeck
Lightbulb Re: How to find a good copywriter?

Very true....

First and foremost, understanding a potential Client's needs is vital.

As for "price shoppers," I've found those focused on price and not results are a pain in the posterior from...
Forum: Copywriting 29th June 2016, 03:34 PM
Replies: 5
Views: 153
Posted By marciayudkin
Re: Using Sales Psychology to Improve Your Website's Copy

This doesn't make much sense. Psychology is part and parcel of persuasion.

How would it be possible to persuade people without using knowledge of psychology?

Marcia Yudkin
Forum: Copywriting 26th June 2016, 02:13 AM
Replies: 13
Views: 312
Posted By joe golfer
Re: "Everyone knows that" and "Everyone writes this way"

I feel like I've had that same conversation hundreds of times. This is a classic example of why there is so much generic writing out there.

The BS I see over and over from pros and amateurs...
Forum: Copywriting 21st June 2016, 07:16 PM
Replies: 16
Views: 1,492
Posted By Alex Cohen
Re: Facebook groups on copywriting?

Yes, that's the list I posted... thanks 37Bodie.

I forgot to include Ray's Facebook Group...

The College of Copywriting

Alex
Forum: Copywriting 17th June 2016, 10:58 AM
Replies: 8
Views: 262
Posted By angiecolee
Re: 5 Deadly Copy Mistakes That May Kill Your Sales (And How to Avoid Them)!

Agreed - if you're going to use a power word like "kill", why on earth would you use a weasel word like "may"?
Forum: Copywriting 13th June 2016, 02:13 PM
Replies: 4
Views: 218
Posted By marciayudkin
New York Times is Split-testing Headlines, With Differences of Up to 1,677%

Really interesting article, with obvious parallels to copywriting headlines:

Which Headlines Attract Most Readers? - NYTimes.com...
Forum: Copywriting 1st June 2016, 10:13 AM
Replies: 7
Views: 534
Posted By Alex Cohen
Re: Morality & Copywriting in the 'Make Money Online' Niche

In my opinion, it's impossible to write effective, "truly honest" copy in any niche. Virtually all sales copy accents the positives and minimizes the negatives.

Regarding the MMO niche...

The...
Forum: Copywriting 1st June 2016, 08:12 AM
Replies: 7
Views: 534
Posted By shawnlebrun
Re: Morality & Copywriting in the 'Make Money Online' Niche

Like Andrew said... this is simply a case of knowing your market and
your ideal customer avatar.

Everything leading up to before the prospect sees this letter can make a huge
difference.

In...
Forum: Copywriting 24th May 2016, 05:05 PM
Replies: 6
Views: 491
Posted By not mark
Re: Breaking a well-known copywriting rule ...

Solid post, thanks for sharing.

Same with insurance companies, you see those tv ads showing havok and houses burning.

For some reason a lot of people skip the whole analytical part of...
Forum: Copywriting 23rd April 2016, 04:49 PM
Replies: 21
Views: 3,944
Posted By thefsboking
Re: Autoresponder Sequence Copywriting Course

Update: I did go with Ray L. Edwards to start with. I am pleased with the material and there is a bonus manual included the provides a great guide for writing copy in general. He does give...
Forum: Copywriting 16th April 2016, 12:04 PM
Replies: 9
Views: 986
Posted By Alex Cohen
Re: Always Have a Benefit in a Headline?

In offline sales environments Tony's advice may still hold true, but not in online.

Selling online today is drastically different than it was 10 years ago... the move to video sales letters (VSLs)...
Forum: Copywriting 11th April 2016, 10:18 PM
Replies: 21
Views: 3,944
Posted By havplenty
Re: Autoresponder Sequence Copywriting Course

The empirical evidence is thin Ray, I will admit that, but I think it's fair to say that the make money market is on the lowest rung of markets. it is certainly so when measured for sophistication. ...
Forum: Copywriting 6th April 2016, 08:26 PM
Replies: 21
Views: 3,944
Posted By thefsboking
Re: Autoresponder Sequence Copywriting Course

Thanks Andrew. I have been looking at videos on Ray's Youtube channel and therefore believe I will be in good hands with his course.
Forum: Copywriting 6th April 2016, 09:37 AM
Replies: 21
Views: 3,944
Posted By Andrew Gould
Re: Autoresponder Sequence Copywriting Course

I've been through both Daniel Levis's and Andre Chaperon's email training, both focus on the what to do, rather than the how to do it. Which might be fine if you're looking to add some new tricks to...
Forum: Copywriting 5th February 2016, 07:36 AM
Replies: 24
Views: 1,363
Posted By mustafavanancio
Re: Worst piece of copy I've read in years!!

With all due respect, you can't judge someone's copy just by looks alone.

It's the market that decides how good it is by voting with their wallets.

Ray has achieved some good conversion rates...
Forum: Main Internet Marketing Discussion Forum 2nd February 2016, 05:55 PM
Replies: 102
Views: 5,619
Posted By jbsmith
Re: I Wrote a Book and It Is Killing Me

Having developed 14 digital products that have sold very well, along with several others that have not :-) and helped many others along the way...the critical factors in how well an ebook sell are:
...
Forum: Copywriting 1st February 2016, 10:28 AM
Replies: 6
Views: 878
Posted By marleymae
Re: A proven "hook" model

Thanks for sharing.

I agree, the news automatically peaks interest. Especially when you are sharing news that everyone under the sun has probably heard of. People will automatically identify with...
Forum: Copywriting 31st January 2016, 04:04 AM
Replies: 6
Views: 878
Posted By Princess Balestra
Re: A proven "hook" model

Currency is the ultimate currency, I guess.

An' news is also excitin' in terms of narrative because no-one knows what is gonna happen next.

It is the ultimate cliffhanger.

We stand on the...
Forum: Copywriting 30th January 2016, 12:57 PM
Replies: 1
Views: 516
Posted By myattitude
Re: New product and no testimonials?

Thank you Raydal.
Forum: Copywriting 29th January 2016, 08:54 PM
Replies: 6
Views: 878
Posted By Oziboomer
Re: A proven "hook" model

Thank you.

Another golden Ray of light to add to the forum.

Nothing really new but I like how you explain the technique and smoothly illustrate it using an easy to digest video.

Kind...
Forum: Copywriting 26th January 2016, 12:11 PM
Replies: 9
Views: 899
Posted By MikeHumphreys
Re: A quicker way to write copy

That's great Ray. Whatever process you find works best for you is the one you should definitely stick with.

One copywriter I know can only write copy if he has his two "eines" (nicotine and...
Forum: Copywriting 23rd January 2016, 04:14 AM
Replies: 15
Views: 1,012
Posted By Princess Balestra
Re: freelance copywriting question

Everythin' begins from scratch, more or less.
Forum: Copywriting 21st January 2016, 10:07 PM
Replies: 23
Views: 634
Posted By splitTest
Re: Would like to know what you think about this new ad idea

I like the "nobody is going to believe what we're saying" line at the beginning. Perks your ears up. Few people are going to stop listening after a line like that.

My criticisms would be:
...
Forum: Main Internet Marketing Discussion Forum 21st January 2016, 10:51 AM
Replies: 21
Views: 938
Posted By discrat
My 5,000th Post here and this is what it means to me....

....First of all I want to take a moment to thank all those people in my Life and all my fans that have been so instrumental and made it possible for me to reach for the stars and make my Dreams...
Forum: Copywriting 21st January 2016, 08:17 AM
Replies: 23
Views: 634
Posted By discrat
Re: Would like to know what you think about this new ad idea

Hey Ray,
I like the creativeness of this.Something different which is not a bad thing ;)

Although I'm not really the Market you are speaking to in this situation,
I kind of liked the non-...
Forum: Copywriting 21st January 2016, 07:17 AM
Replies: 23
Views: 634
Posted By HCFGrizzly
Re: Would like to know what you think about this new ad idea

I really like the idea and I was entertained. My only suggestions would be that, maybe you should keep it shorter, and have one more voice actor because the voices are too similar (in my opinion, but...
Forum: Copywriting 20th January 2016, 06:01 PM
Replies: 23
Views: 634
Posted By arrival7
Re: Would like to know what you think about this new ad idea

I like the idea, just keep tinkering with it until you sort of perfect it. People really love entertainment, it is hard not to watch it all the way through. Best of luck with it.
Forum: Copywriting 20th January 2016, 05:40 PM
Replies: 23
Views: 634
Posted By Engineer2Blogger
Re: Would like to know what you think about this new ad idea

Lol! That made me laugh just by looking at them.

Hey, you never know until you try. Give it a shot! It's something different and there's quite a few positive comments here.

All the best
Forum: Copywriting 20th January 2016, 03:49 PM
Replies: 23
Views: 634
Posted By Princess Balestra
Re: Would like to know what you think about this new ad idea

The status interplay of the two puppets kinda works, even if their theatrics need makin' clearer an' somea the banter prunin' down.

The high status 'expert' feeds the clowno bobbidy-nose 'cute...
Forum: Copywriting 20th January 2016, 03:40 PM
Replies: 23
Views: 634
Posted By David Beroff
Re: Would like to know what you think about this new ad idea

I just had an idea, which would address both my concern, as well as strengthen your message: Keep the audio and video as is, and write the "proposed" headline, ad copy, etc., on the screen as the...
Forum: Copywriting 20th January 2016, 03:38 PM
Replies: 23
Views: 634
Posted By Kay King
Re: Would like to know what you think about this new ad idea

Ray - I like the idea but not the execution...though I'm sure it was fun to put together.

Could be "talking to myself" or "talking to my mirror image" or....talking to a son or son/puppet asking...
Forum: Copywriting 20th January 2016, 03:34 PM
Replies: 23
Views: 634
Posted By David Beroff
Re: Would like to know what you think about this new ad idea

The sound is reasonable. I'm just deaf. :-)
Forum: Main Internet Marketing Discussion Forum 20th January 2016, 03:29 PM
Replies: 22
Views: 529
Posted By JohnMcCabe
Re: Test.

Ray, you're adding extra assumptions here. Losing weight simply requires burning more calories than you take in. I can eat a "healthy diet" - whatever that means - and still gain weight. No one can...
Forum: Copywriting 20th January 2016, 03:24 PM
Replies: 23
Views: 634
Posted By David Beroff
Re: Would like to know what you think about this new ad idea

I also vote for lopping off the first 31 seconds or so. Maybe add some subtitles for those of us who can't quite hear what's being said. But after that first part, it seemed to work.
Forum: Copywriting 20th January 2016, 03:22 PM
Replies: 23
Views: 634
Posted By Doug
Re: Would like to know what you think about this new ad idea

I like the idea you have for being on retainer, particularly since you are in the freelance side of things. Can't say I like the video, as it is, but I like the idea. Maybe just a simple and straight...
Forum: Copywriting 20th January 2016, 02:48 PM
Replies: 23
Views: 634
Posted By JohnMcCabe
Re: Would like to know what you think about this new ad idea

Ray, it kept me watching until the end. That's a compliment given that the output of most copywriters (in the form of ads) keeps fresh batteries in the remote that controls the mute and fast forward...
Forum: Main Internet Marketing Discussion Forum 20th January 2016, 02:42 PM
Replies: 22
Views: 529
Posted By Princess Balestra
Re: Test.

This is super interestin', Ray — especially 'cos you posted recently about the "truth".

Guess we gotta figure what a 'benchmark' might mean.

Is it a universally applicable Zero, from which all...
Forum: Main Internet Marketing Discussion Forum 20th January 2016, 02:25 PM
Replies: 22
Views: 529
Posted By Jason Kanigan
Re: Test.

Yup, Ray is a smart & experienced guy, and I respect him...that's why I'm engaging. :D

What's he up to here?
Forum: Main Internet Marketing Discussion Forum 20th January 2016, 11:48 AM
Replies: 22
Views: 529
Posted By kilgore
Re: Test.

I think this is exactly right. They aren't looking for benchmarks, they're looking for validation. (And Steve's right too: even if they are looking for benchmarks, they probably shouldn't be!)

But...
Forum: Main Internet Marketing Discussion Forum 20th January 2016, 09:14 AM
Replies: 22
Views: 529
Posted By Steve B
Re: Test.

Ray,

I certainly agree with you about the importance of testing . . . right up to this point (your comment above about sharing a benchmark.)

My benchmark can never, and should never, be the...
Forum: Main Internet Marketing Discussion Forum 20th January 2016, 08:43 AM
Replies: 22
Views: 529
Posted By arrival7
Re: Test.

Ray, I follow you and I see where you are coming from, but I am going to have to disagree with you on this one. Testing is different for everyone, what works for one may not work for another and the...
Forum: Main Internet Marketing Discussion Forum 20th January 2016, 08:41 AM
Replies: 22
Views: 529
Posted By PopeMarketing
Re: Test.

Many of my sales funnels and campaigns started out with pretty poor conversion rates. It was only through split-testing and making changes that I was able to get them in the green. Once that's the...
Forum: Main Internet Marketing Discussion Forum 20th January 2016, 08:26 AM
Replies: 22
Views: 529
Posted By discrat
Re: Test.

Ray,
You have made ONE HUGE mistake in your Post today !!

To "Test" infers that there will be work required.

And many around here seem to have major 'allergies' when it comes to that notion ...
Forum: Main Internet Marketing Discussion Forum 20th January 2016, 07:28 AM
Replies: 22
Views: 529
Posted By Jason Kanigan
Re: Test.

What's your point on this one, Ray?

I don't get it.

I also disagree that they want a benchmark.

They want VALIDATION.

But you, I, or the neighbor's dog cannot give them that. We don't...
Forum: Main Internet Marketing Discussion Forum 20th January 2016, 06:04 AM
Replies: 22
Views: 529
Posted By ContentPro22
Re: Test.

Well said, sir :)
Forum: Main Internet Marketing Discussion Forum 18th January 2016, 01:54 PM
Replies: 9
Views: 421
Posted By Marvin Lex
Re: Best way to sell a family of websites?

You can create an auction for your main site on Flippa and describe the others in the description of the sale. I have seen those types of sales before.
Forum: Off Topic Forum 12th January 2016, 09:11 AM
Replies: 2
Views: 199
Posted By Isabella
Re: My "PM" notification doesn't work

Hi Raydal,

We have the same issue and this has already been forwarded to the Engineers and they're working on fixing this.
Forum: Copywriting 11th January 2016, 07:27 AM
Replies: 4
Views: 688
Posted By EPoltrack77
Re: People would buy more from you if you did this ...

In todays marketplace and with all the competition which is a good thing it just learning how to rise above it all which is vital today if you want to succeed.

When you have 10,000 other...
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