Forum: Copywriting
27th March 2013, 11:46 AM
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Replies: 7
Views: 949 Re: Clickbank Writers Who Write To Sell!!!
Ah, the old "how do I sell without selling?" conundrum.
Get over it. People love to buy so help them do it.
Figure out who your ideal buying prospect is, study the language that they use to...
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Forum: Copywriting
27th March 2013, 10:07 AM
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Replies: 21
Views: 2,672 Re: Getting Started in Copywriting
Welcome!
As I mention to any new writer I hire... you need to read Claude Hopkins "Scientific Advertising" and "My Life in Advertising" at least 3 times.
But like others mentioned... do a...
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Forum: Copywriting
26th March 2013, 08:17 PM
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Replies: 50
Views: 3,034 |
Forum: Copywriting
26th March 2013, 09:15 AM
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Replies: 3
Views: 596 How to get more copy clients
I recently noticed a few copywriters had asked for some "best ways" to get
copywriting clients.
And I believe it was Daniel Scott who gave what I consider to be the 2 best ways to get quality,...
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Forum: Copywriting
25th March 2013, 02:35 PM
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Replies: 5
Views: 1,132 Re: THE most important part of your sales letter
Adam, no doubt that's a GREAT point about having that relationship with your list.
I remember sending out emails in the past that had literally NOTHING to do
with an offer or trying to sell...
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Forum: Copywriting
25th March 2013, 09:34 AM
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Replies: 5
Views: 1,132 THE most important part of your sales letter
I made a post a few weeks back about using the Pareto principle
in my business. Some call it the 80/20 principle.
And then this morning, I read a post by Mal titled "The Death of
the 30 Second...
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Forum: Copywriting
25th March 2013, 06:17 AM
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Replies: 14
Views: 893 Re: Sales Page Lay Out When Working For A Client
I had a lot of experience in web design before getting into copywriting.
If you have a little time to invest, consider learning the basics of CSS and a couple bits of HTML... just the stuff...
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Forum: Copywriting
24th March 2013, 06:57 PM
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Replies: 21
Views: 1,290 Re: The Death of the 30 Second TV Spot
YouTube is now slapping videos that are short in length. If your video is like 30 seconds (unless it is an actual television commercial or actual music video put up by the company or authorized agent...
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Forum: Copywriting
24th March 2013, 06:43 PM
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Replies: 7
Views: 967 Re: Most Efective Way to Get Copywriting Clients
There have been two methods that have gotten me like 90% of my work...
Networking and referrals.
For the first two years of my career, the only reason I got work was because I was good and...
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Forum: Copywriting
24th March 2013, 01:40 PM
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Replies: 21
Views: 1,290 The Death of the 30 Second TV Spot
http://www.guardian.co.uk/media/2013/mar/18/wonderbra-ad-man-tv-commercials
I keep telling my clients "cut to the chase". But no...they want 20 minutes or longer of boring-ass video. This guy's...
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Forum: Copywriting
23rd March 2013, 08:16 PM
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Replies: 14
Views: 893 Re: Sales Page Lay Out When Working For A Client
I disagree with a few of the responses.
There is a big difference between design skills and know what to emphasize. At a minimum, a copywriter should give clues to the designer about what needs...
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Forum: Copywriting
23rd March 2013, 06:52 PM
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Replies: 14
Views: 893 Re: Sales Page Lay Out When Working For A Client
Rick and Daniel are so right. Why waste your time on design issues when this is not your area of expertise?
If your clients expect you to do this work as well as the copy, you can rest assured...
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Forum: Copywriting
23rd March 2013, 06:29 PM
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Replies: 14
Views: 893 Re: Sales Page Lay Out When Working For A Client
Unfortunately, a different answer isn't a better answer. Hire an expert. Too much is at stake not to.
You'd be surprised how a great design can bring out the best in your copy. Just look at...
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Forum: Copywriting
23rd March 2013, 04:09 PM
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Replies: 14
Views: 893 Re: Sales Page Lay Out When Working For A Client
Hire a designer. If you can find one who knows their stuff it makes life so much easier.
-Daniel
EDIT: My bad. Just realized the OP specifically asked for an answer that was NOT this. But I...
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Forum: Copywriting
23rd March 2013, 01:15 AM
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Replies: 14
Views: 893 |
Forum: Copywriting
23rd March 2013, 12:55 AM
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Replies: 14
Views: 893 Re: Sales Page Lay Out When Working For A Client
So you want the layout to look more appealing but you don't want to do the layout? Is that about right?
If you want something done right, you have to do it yourself. The HTML is godawful, but Word...
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Forum: Copywriting
21st March 2013, 11:26 AM
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Replies: 4
Views: 826 Wait, is that Kevin Rogers?
Mr. Subtle shared a great link to a free live online seminar last week--it was for James Wedmore's Youtube marketing training on Creative Live. I liked it so much i checked their schedule.
Today...
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Forum: Copywriting
19th March 2013, 11:27 AM
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Replies: 13
Views: 1,070 One Of The Big Secrets Of Freelance Success
I've had some spare time lately so I'm posting a little more than usual (that is to say, at all).
So today I was talking to a friend of mine. We were discussing the pros and cons of freelancing,...
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Forum: Copywriting
19th March 2013, 08:38 AM
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Replies: 1
Views: 635 one of my biggest inspirations...
When I got into copywriting, one of the first books I ever read was Claude Hopkin's Scientific Advertising.
And of course, over the years, I read hundreds of other books and
courses.
But...
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Forum: Copywriting
18th March 2013, 10:50 PM
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Replies: 6
Views: 962 The Emotion Thesaurus
Just got this in, and wanted to say, it looks pretty damn good.
Amazon.com: The Emotion Thesaurus: A Writer's Guide To Character Expression (9781475004953): Angela Ackerman, Becca Puglisi: Books
...
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Forum: Copywriting
18th March 2013, 09:25 PM
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Replies: 2
Views: 768 Re: The Axioms of Copywriting
Yes, there's a lot to learn to become an expert copywriter. And yes, it helps to have a mental "file cabinet" to organize what you've learned.
If Aristotle's 3 axioms work for you, great.
For...
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Forum: Copywriting
18th March 2013, 11:41 AM
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Replies: 24
Views: 1,400 |
Forum: Copywriting
18th March 2013, 05:12 AM
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Replies: 24
Views: 1,400 |
Forum: Copywriting
18th March 2013, 01:47 AM
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Replies: 17
Views: 1,124 |
Forum: Copywriting
17th March 2013, 09:51 PM
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Replies: 27
Views: 3,336 Re: Copying Copy, has it helped you?
my first, exposure to copy writing was the six figure copywriting course by Micheal Masterson. There was a lot of rewriting sales letters in that course.
It is very helpful to write out sales...
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Forum: Copywriting
17th March 2013, 09:31 PM
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Replies: 27
Views: 3,336 Re: Copying Copy, has it helped you?
Thanks for all the reply's so far. It's interesting to see that some still copy copy by hand past the "beginner" stages.
And yes, I'm sure that most do realize that writing these out by hand...
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Forum: Copywriting
17th March 2013, 06:22 PM
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Replies: 17
Views: 1,124 |
Forum: Copywriting
17th March 2013, 05:52 PM
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Replies: 2
Views: 768 Re: The Axioms of Copywriting
Yep, that is right out of "Predictably Irrational" by Dan Airely, but this is a better presentation. And, as I recall, one lady actually recognized Maestro Bell, and was shocked to see him playing in...
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Forum: Copywriting
17th March 2013, 05:38 PM
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Replies: 24
Views: 1,400 |
Forum: Copywriting
17th March 2013, 02:48 PM
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Replies: 24
Views: 1,400 |
Forum: Copywriting
17th March 2013, 01:35 PM
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Replies: 17
Views: 1,124 |
Forum: Copywriting
16th March 2013, 09:31 AM
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Replies: 3
Views: 704 |
Forum: Copywriting
15th March 2013, 10:07 PM
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Replies: 9
Views: 3,513 |
Forum: Copywriting
15th March 2013, 09:09 AM
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Replies: 12
Views: 993 Embrace that sh*t...
As a marketer, I try to study people, and love to people watch.
Hell, spending an hour in Walmart, to me, is just as entertaining as
watching Breaking Bad or the Walking Dead. It's amazing what...
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Forum: Copywriting
12th March 2013, 06:18 PM
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Replies: 69
Views: 6,734 |
Forum: Copywriting
6th March 2013, 08:55 PM
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Replies: 4
Views: 773 |
Forum: Copywriting
6th March 2013, 01:12 PM
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Replies: 4
Views: 575 A different kind of campaign
I really enjoyed how charismatic and open this woman is. I've never listened to her music before, but this speech makes me want to check it out:
Amanda Palmer TED Talk...
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Forum: Copywriting
6th March 2013, 11:03 AM
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Replies: 37
Views: 4,959 Re: Email Copywriting--What's Working Now
Ok, let's do this analysis. And let's make this collaborative. As in, what do you see, that I or others may not see?
Rather than start with lofty, abstract, philosophy, let's start with mechanics....
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Forum: Copywriting
6th March 2013, 06:25 AM
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Replies: 2
Views: 1,082 Ben Hart's Marketing and Copywriting Checklist
Ben Hart keeps this checklist close when working on copywriting projects.
Five-Minute Marketing Plan (http://www.mar.rogerhaeske.com/mar5.htm?goback=.gmr_726097.gde_726097_member_219769570)
...
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Forum: Copywriting
5th March 2013, 05:15 PM
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Replies: 37
Views: 4,959 Re: Email Copywriting--What's Working Now
Great job, Adam!
Honestly, I wouldn't have come at it from that perspective. But there's nothing wrong with yours at all.
- Rick Duris
PS: Adam, you're inspiring me to analyze my own work....
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Forum: Copywriting
5th March 2013, 03:56 PM
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Replies: 5
Views: 753 How Bencivenga does it
In this marketing bullet Gary Bencivenga shows how he gets great ideas. While he is sleeping.
Marketing Bullets | Bullet #28 (http://www.marketingbullets.com/bullet28.htm)
Sure it's the...
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Forum: Copywriting
5th March 2013, 03:25 PM
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Replies: 0
Views: 455 I wonder if they will ask for a critique (NSFW)
Yes, it's every terrible thing you've seen on a thousand corporate websites. All in one site (NSFW):
http://www.every*******website.com/
Might have to enter it directly: EveryF******Website.com...
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Forum: Copywriting
5th March 2013, 12:48 PM
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Replies: 2
Views: 517 Targets before copy...my mantra.
I don't think Warriors who buy WSOs want to work that hard.
You begin with a statement to identify a market...MOST are probably NOT Amazon affiliates, so you lose quickly.
What we call deck...
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Forum: Copywriting
5th March 2013, 11:16 AM
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Replies: 37
Views: 4,959 Re: Email Copywriting--What's Working Now
Rick,
Here's some of the gems of your email, with my thoughts:
The old question to get the brain thinking. My guess is that this target likes to solve problems and figure out an answer:
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Forum: Copywriting
4th March 2013, 11:33 AM
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Replies: 37
Views: 4,959 Email Copywriting--What's Working Now
Had some free time on my hands recently.
So I entered an email copywriting contest. Thought it'd be a quick challenge.
I won. Below's the email.
The market? Web designers.
The product? A...
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Forum: Copywriting
4th March 2013, 12:27 AM
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Replies: 17
Views: 1,532 |
Forum: Copywriting
3rd March 2013, 09:30 PM
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Replies: 24
Views: 9,734 Chris Haddad's Latest VSL...
Check this out..
capturehim.com (http://capturehim.com)
Straight up diabolical stuff, probably his best yet. Converting like a beast too...
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Forum: Copywriting
3rd March 2013, 04:01 PM
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Replies: 17
Views: 1,532 |
Forum: Copywriting
3rd March 2013, 03:14 AM
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Replies: 11
Views: 818 |
Forum: Copywriting
2nd March 2013, 02:20 PM
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Replies: 17
Views: 1,532 |
Forum: Copywriting
2nd March 2013, 12:24 AM
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Replies: 0
Views: 539 Daily email open rates between 50 and 70%
For the list builders and list owners in the room.
How Quibb Keeps Daily Email Open Rates between 50% and 70% (http://blog.kissmetrics.com/high-email-open-rates/)
Enjoy!
Ewen
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Forum: Copywriting
1st March 2013, 12:11 PM
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Replies: 38
Views: 1,288 Re: Another boring-ass video?
Client of mine has tested this extensively. His rough and ready vids - with "ums & ahs"/background noise/ shaky camera etc outpull his slicker productions every time.
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Forum: Copywriting
28th February 2013, 08:34 PM
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Replies: 38
Views: 1,288 Re: Another boring-ass video?
As always, you guys miss the most important point...
How's it converting?
Answer: Like a hot damn.
Case closed.
Stop judging by your own noob opinion.
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Forum: Copywriting
28th February 2013, 02:29 PM
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Replies: 38
Views: 1,288 Another boring-ass video?
OK boys and girls...tell me what you think -
App Empire Reloaded By Chad Mureta And Jonathan Cronstedt Build An App Business - YouTube
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Forum: Copywriting
28th February 2013, 08:10 AM
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Replies: 5
Views: 1,124 a great way to build wealth as a copywriter
I'm sure many, if not most of you know Joe Polish.
And maybe to a lesser extent, Dr. Tom Orent.
But what about Greg Milner?
Or his company Worldwide Salon Marketing?
If you're not aware...
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Forum: Copywriting
27th February 2013, 11:33 PM
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Replies: 8
Views: 2,755 Re: Best PSD WSO Sales Page Graphics?
Free Graphics Creators for Sales Letters, etc.
Create infographics & online charts | infogr.am (http://infogr.am/)
Wizard (http://www.raimundasm.com/ultimate-graphic-creator/)
Free...
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