Tracking Help....
What I'm looking for is a way to track my PPC clicks and somehow follow the individual through my email marketing campaign and notice who actually buys something.
Currently, I'm driving traffic to a squeeze page and from there the marketing begins in the email followup. Obviously some people are buyers and some are not. Ideally I would be able to turn off the keywords that don't convert to buyers.
The other tricky part of this is that most of my traffic comes from the content network, not the search traffic. In this case I'd like to be able to track the user by the URL of the page that contained the ad that they clicked on.
Anyone know of a software package or service that will do any of that? I have Google Analytics, but so far have not been able to figure out how to do this with it. Maybe someone here knows or can at least point me in the right direction.
Currently, I'm driving traffic to a squeeze page and from there the marketing begins in the email followup. Obviously some people are buyers and some are not. Ideally I would be able to turn off the keywords that don't convert to buyers.
The other tricky part of this is that most of my traffic comes from the content network, not the search traffic. In this case I'd like to be able to track the user by the URL of the page that contained the ad that they clicked on.
Anyone know of a software package or service that will do any of that? I have Google Analytics, but so far have not been able to figure out how to do this with it. Maybe someone here knows or can at least point me in the right direction.
yes, I am....