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Mass Email Program

by danielgouldman
1 replies
Hello everyone. New to the forum but love the comments. I'm tech savvy but not when it comes to programming, coding etc. So - I guess that makes me tech stupid for the moment.

Basically - I want to create a mass email program that will allow us to send bulk emails to our customers who signed an email slip. Currently - we're at 100,000 or so in our database but we expect to see this rise to 200,000 at some point.

What is the best script language to use for this?
Is PHP going to be handle this many emails?
What is the most emails that I can send in any one batch for it to still be "safe" so that the emails arrive to the proper recipients?
What is the term when you send directly from the server?

We currently have 3 servers and I'm assuming they are capable of doing this no problem...but I haven't spoken to our webhosting company just yet.

Lastly - if you look at my powerpoint...that gives specs - is there anyone here that would be interested in a little side work to do the project? Really interested in the feedback. Thanks.
#email #mass #program
  • Profile picture of the author theIMgeek
    Hi Daniel,

    Speaking from personal experience, PHP can certainly handle this. The challenge is making your code as efficient as possible, and being smart with queuing and batching emails.

    If you are not personalizing messages (ie: "Hi firstname!") then you can send messages with 25 or so addresses in the BCC field. That also means that the messages don't have to individually processed, so sending out 100 thousand of those is no problem for any healthy mail server.

    If you are personalizing messages, then you can ease the burden on your server by spreading out the sending. Assuming most messages aren't extremely timely, you can send them out over the course of 24 hours or more. (in the past, I've spread a mailing over multiple days, sending only in the "mid-morning" time window for best results)

    Also key is having your automatic bounce removal system in place for bad addresses. Also automatic unsubscribes.

    Frankly, unless you really like to get your hands dirty, you can avoid a lot of time and headaches by using a third-party service like MailChimp.

    -Ryan
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