inserting dynamic content into emails
I'm wondering if there's a way to insert content dynamically into emails.
I'm pretty sure there is. I just have no idea where to start my research. I mustn't be using the right kind of search queries because I haven't been able to turn anything up so far.
All I need is to be able to insert, for example, a hyperlinked banner and a text link into, say, the sidebar of an email template. That way, I can test different offers for the market until one works really well... all by changing a single file rather than having to:
(a) go in and change every email in the follow-up series individually
or
(b) use a generic filepath name to the image (e.g. .../sidebar-banner.png) with a redirect link
I'm currently doing (b) because then I only have to upload a new banner and change the link and I'm done. But there's gotta be a way more like using ssi or php-includes, doesn't there?
Thanks very much for any insights and help you can offer.
Regards,
TheNightOwl
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