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How Can I do this?

by FranciscoDancon
1 replies
I just came across a really interesting idea. I got the idea off of a blog posting about direct mail. Here is a link to the post: Top 10 Ways to Make Money with Direct Mail (Don’t Laugh, it STILL Works!)Celebrity Branding Agency | Celebrity Branding Agency

Here is the idea:

"2. Personalization - How many mailing pieces do you read that say "Dear Valued Prospect/Customer/Client." Right, none. Don't be lazy, don't be cheap, personalize as much as you can. You can certainly personalize letters, and now even graphic postcards are becoming easy to personalize. If you need a source for this, let me know. Also, I've been testing Personalized URL's or "purls" for short, that contain the prosect's name in the web address, for example: www.DOMAINHERE.com/John.Doe and then I send it to John Doe. The good news here, is with any proper Purl system, whether John Doe contacts you once he reaches your site or not, because he entered in his unique url, you get a record of his visit. So, even if he's shy and doesn't respond, you know he was interested enough to visit the site and then you can take a few more shots at him with follow up letters. This is a great strategy to pare down a list. Suppose you have a starting list of 2000 people. If 3% of the people come to the Purl page, that would be 60 people. It's a lot cheaper to pound away at 60 prospects that have indicated they are interested, than it is to keep mailing to 2000 people who you have no idea are interested or not."
Anyone know of a script out there that will do this?
  • Profile picture of the author phpbbxpert
    There is probably 101 different ways to do this.

    Although you would need it to be either a directory that they land in
    eg. your.com/user/John.Do
    or a separate domain that is only used for this and redirects to your domain after the tracking or whatever is done.

    The reason is that you would have to check the URL Request eg. John.Doe
    for security purposed and also to eliminate any other possible script collisions, (WordPress, Drupal, etc....).

    You could even have an email sent to you on who visited, track the incoming links on your real site, or log it to a database.
    Any number of things.

    You could get more advanced if using Email marketing from someone like MailChimp where they have a really good API. So you log the users that visited to the database, after a week or so you could push that list to you MailChimp list and remove anyone that didn't visit. Again saving money and time...

    Options are endless if you know what your doing
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