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Google Analytics - Not Provided

by EndTheTrendNow
7 replies
Wasn't sure where the heck to put this question.

What are people doing to get around the Google Analytics - "Not Provided" issue with respect to keywords. Is there a good tool out there that allows you to find this information?

If you don't know what "Not Provided" is, then check out this article.

Cheers
#analytics #google #not provided #provided
  • Profile picture of the author dconjar
    You can get some idea by going to Traffic Sources: Sources: Search: Organic and selecting "landing page" as the secondary dimension.

    That way, you can see what pages (not provided) traffic is landing on and try to infer an approximation of the keywords that way.

    As far as I know, there's no way to find the exact keyword. And I'm not sure that there should be.
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  • Profile picture of the author EndTheTrendNow
    I am not sure I understand that new hack yet. I think I need a little time to absorb it. :-) I will give it a go and see what my results are. Love learning all this stuff though. Totally cool.
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    • Profile picture of the author dconjar
      Originally Posted by EndTheTrendNow View Post

      I am not sure I understand that new hack yet. I think I need a little time to absorb it. :-) I will give it a go and see what my results are. Love learning all this stuff though. Totally cool.
      If you get visits from the second page of the SERPs, that means it's probably a good keyword.

      The fact that a few people actually click to the second page and click your link on Google means that a first page ranking, or top 5 ranking, could be a huge traffic generator.

      And the fact that they go to the second page means that some people probably don't find the first ten results relevant. Which means that you may be able to compete with the top ten results.

      It's just a great way to find keywords that deserve some more attention, and perhaps much more optimization.
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      • Profile picture of the author StatCentric
        This change has hit all the analytics vendors hard (including us, but at least in equal share). There has been some misinformation on the web that this is a GA change, but it's not. No one can get this data. Yeh webmaster tools gives you the keywords, but we know as SEO's that keyword data without conversion and performance data is just flapping in the wind. The landing page as a second dimension is the next best thing, but for home pages this is largely useless and the slightest difference between two keywords to the same landing page can mean 20% conversion rate vs. 1%.

        It means we have to work harder to leverage the data we have and find new ways to compete in an online economy that will soon be navigating in the dark. Btw, the traffic to our site is at 65% not provided. This is how bad the issue has become.
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  • Profile picture of the author autotradex
    Here's a link to compare the analytic info provided by GA and other sites.
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