Question on Cookies

Profile picture of the author emkay by emkay Posted: 02/19/2013
I have a squeeze page that collects users' Name and their email. Is there a way for my website to leave a cookie that could track the user's browsing habits and send me the information so that I could send the person relevant ads?

For instance, once a user fills my form with his email (abc@yahoo.com), my site has to leave a cookie in his browser. If the user then browses through sites on solar energy, can the cookie send me this information so that I could send relevant offers to this user?

I'm sorry if this question appears idiotic. I'm not a tech guy and do not know how a cookie works.
#cookies #email and marketing #question

  • Profile picture of the author TurnRush
    TurnRush
    Doubleclick / facebook and other companies use these kind of cookies, but it requires to have a snippet of code on each of the sites you want to track. Google for example leaves you a cookie and each time you see an ad block of them google will track the cookie in the browser and the ad script will send your info to a central server. This is very bad for the users privacy, and I don't think you want to go this way, especially not for just a squeezpage, and I don't see how you want to get your script on millions of website just like google/facebook and other socialmedia have.
  • Profile picture of the author TurnRush
    TurnRush
    Doesn't your squeeze page targets a specific branch already? If you want to have more specific data let them use a dropdown, most autoresponders can generate such a form, and create different list for each choice the user made. Having a extra dropdown will reduce your sign-up rate, so I won't advice using it but it is possible.
  • Profile picture of the author FirstSocialApps
    FirstSocialApps
    You should look up the 22 million dollar fine Google got for doing just this. Then you should rethink if you want to even do this

    http://www.technocrates.org/google-2...ied-on-safari/

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