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Possible within adwords to measure combination of pages as conversion?

by ggreggerh
1 replies
Thank you in advance for your help.

We would like to measure a conversion within adwords (or even as an analytics goal) for when a customer visits a combination of pages (the order of the pages visited doesnt matter).

We use adwords conversion optimizer, so adwords absolutely must receive the data for it to optimize bids based on the correct data.

For example, if a person visits BOTH of these pages, in any order, then adwords measures it as a conversion:

http://www.mysite.org/category_s/45.htm
http://www.mysite.org/category_s/90.htm

Right now within google adwords you can only measure a conversion when a customer visits ONE page, not a combination of pages.

For us it is very important for the potential customer to visit BOTH pages for for the conversion to be valuable.

We have attempted doing this with a google anayltics goal funnel (which we have indeed linked to our adwords account), but the so called "required step" is not actually required to measure the conversion. It is measured whether or not the other page is visited, and counted as a conversion.

Is this possible? Modify the adwords conversion tracking code? Is it possible to setup as an analytics "Event" goal?

Thank you for your help!

GW
#adwords #combination #conversion #measure #pages
  • Profile picture of the author Marty Foley
    I'm not aware of a "standard" way to count multiple page visits as a conversion in Adwords, but I just thought of two work-arounds...

    1) Setup the desired pages you consider as conversions as Conversion Goals (with funnels) in Google Analytics, making sure the analytics and Adwords accounts are properly linked.

    As conversions accumulate in analytics, they can be imported into the linked Adwords account.

    2) Use a redirect page between one page and the other, and place the conversion tracking code on the redirect page. When a cookied Adwords visitors goes from one page to the next, it should be counted as a conversion if setup correctly.

    Not sure of the best redirect page format, but a meta refresh page should work in a pinch.

    Of course, if there are multiple possible page visit combinations, you'd need to repeat the process for either method.

    Hope this helps.

    ~ Marty Foley
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