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Difference between duplicate and syndicated content?

by Magnatolia
9 replies
  • SEO
    • |
Hi guys,

I'm fairly new so bare with me if this is a dumb question. What exactly is the difference between duplicate and syndicated content?

I read somewhere a while ago that when google finds the same content, it looks at the date all the copies were published and determines the original based on the earliest date. This would mean that the owner, myself, wouldn't be penalised, only the sites that accept the content (and they would obviously be pursuing different traffic sources other than search). Is that correct? This would explain why the article syndication sites got penalised during one of the google updates?

I'm already planning for a different kind of syndication by taking my article and where appropriate converting it into images/infographics, slideshares, etc to cover the different visual styles. I also, when writing an article heading, will often write 3-5 different headings based on different angles. For example I wrote an article on a spiritual topic, and I know that not everybody is spiritual so I then drafted a version for the non-spiritual. I then also wrote about 3 headings for different situations that the particular technique could be used in.

I want to get good search enginge traffic and relationships, but I also was looking at article syndication as a way of direct-targeting potential traffic.

Would anyone have any links to good tutorials/case studies of how this could be done? I'm guessing that big sites wouldn't accept non-original content, unless they're non-original content is a primary pillar of their site and the result of them being 'big'.

Thanks!
#content #difference #duplicate #syndicated
  • Profile picture of the author vishwa
    I think a syndicating content always has a link back to the original site or author. However duplicate content does not have any link back as they shown it as that they have written it.
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    • Profile picture of the author Magnatolia
      Originally Posted by vishwa View Post

      I think a syndicating content always has a link back to the original site or author. However duplicate content does not have any link back as they shown it as that they have written it.
      Thanks bud. Makes sense, although I thought from memory that Ezine Articles got thrashed a while back by Google and pretty sure all of their content falls under the syndicated content banner.

      You might find this post on searchengineland.com gives an interesting overview. A search for "difference between duplicate and syndicated content" threw it up:
      Syndicated Content: Why, When & How
      Cheers mate, I'll take a look at the article.

      Article syndication is the best way to go if you don't want to spend money or time creating your own content. But, make sure to backlink to the original sources and you should not have to worry about duplicate content penalty.
      Thanks for the advice. Planning on writing my own content for the most part. Looking at it from an original source point of view.

      It means that you have the same content more than once on the same website.
      I thought it was having the same content outside of your own site as well? Wasn't that the point of all the link-circles where you have either multiple websites that you distribute your content through and have all these sources link back to each other to con Google into believing you have hundreds of links..

      To fix the accidental duplicate content issues, look into "rel=canonical" tags.
      Thanks! I'll check into Wordpress, pretty sure there's something in there that can mitigate this risk.

      Yeah, I'm aware that it takes relationship-building for getting your content syndicated to other blogs. I'm thinking more along the lines of directories, or websites that provide a resources page.
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  • Profile picture of the author zimzalabim
    [QUOTE=Magnatolia;9573969]
    I'm fairly new so bare with me if this is a dumb question. What exactly is the difference between duplicate and syndicated content?/QUOTE]

    It's a deliberately unspecific definition to keep us all dancing around and increasingly paranoid. Well, that's what I think at least.....others may not share the same opinion. Same goes for if duplicate/syndicated content helps or hurts SEO. Another contravercial topic.

    You might find this post on searchengineland.com gives an interesting overview. A search for "difference between duplicate and syndicated content" threw it up:
    Syndicated Content: Why, When & How
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  • Profile picture of the author fcf360
    Article syndication is the best way to go if you don't want to spend money or time creating your own content. But, make sure to backlink to the original sources and you should not have to worry about duplicate content penalty.
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  • Profile picture of the author Luke Dennison
    Duplicate content is a serious SEO issue.

    It means that you have the same content more than once on the same website.

    This could be deliberate, to try and decieve Google into thinking you are bigger than you really are, or it could be accidental, because 2 blog posts appear under a tag page or something.

    To fix the accidental duplicate content issues, look into "rel=canonical" tags.

    Article syndication is where you post an article on your website, and then try to get as many different webmasters as possible to publish that post on there website as well, usually in exchange for a link back to the original post or a squeeze page.

    Article syndication is not really for noobs. It takes more than just a good article.

    Technically, article syndication is filed under the content marketing tab, but to be honest I think it should be filed under relationship marketing.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Magnatolia View Post

    Difference between duplicate and syndicated content?
    Duplicate content (in an SEO context) refers to multiple copies within one domain.

    Syndicated content refers to copies on different domains (e.g. of the type used throughout the world's leading sports and news websites, which syndicate the bulk of their content from places like Reuters and Associated Press, and also as circulated by all the large and growing number of Warriors making our livings through article marketing).

    The "tricky thing to watch out for" is the use of expressions like "content duplicated across the web", because of course that's "syndicated content" rather than "duplicate content".

    Google does make it very clear, though, on its Webmaster Central Blog, that it doesn't penalize anyone even for duplicate content that really is duplicate content (i.e. within one domain), unless it's clearly been done deliberately and maliciously in an attempt to fool their ranking algorithms. So don't be taken in by people actually referring to syndicated content but telling you that duplicate content is potentially a serious SEO problem that you need to take great care to avoid. Those people tend to have got all their information from the celebrated Urban Myth School of Internet Marketing.

    Originally Posted by Magnatolia View Post

    I'm guessing that big sites wouldn't accept non-original content
    You're confusing "original" and "unique", here. ("Unique", not "original", is the one that means "not previously published"!).

    No, what you say there isn't right at all! Far from it! (Think - again - of all the world's leading news and sports websites, for a start!).

    Many (most?) sites that say they accept only unique content do actually accept syndicated content, too. They say that either because some early webmaster mistakenly thought it was a good idea and they've never corrected it, or because they want to discourage submissions from the kind of idiots who like to put their articles into 50 or 100 different article directories (because those are almost always crap anyway). It doesn't stop me from sending them my articles, and it doesn't often stop them from publishing them, either.

    This post will help/interest you: Article Marketers – Lay the Duplicate Content Myth To Rest Once and For All - Internet Marketing and Publishing Blog

    Also these threads ...

    http://www.warriorforum.com/main-int...ml#post7387080

    http://www.warriorforum.com/main-int...ml#post6793297

    http://www.warriorforum.com/main-int...ifference.html

    http://www.warriorforum.com/member-c...ndication.html

    .
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  • Profile picture of the author JohnMcCabe
    Originally Posted by Magnatolia View Post

    Hi guys,

    I'm fairly new so bare with me if this is a dumb question.

    Thanks!
    Sorry, pal. I'm happy to "bear" with you, but I don't know you nearly well enough to "bare" with you...

    Beyond that, Lexy saved me a bunch of typing again...
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  • Profile picture of the author Aden9
    Duplicate content is refers to multiple copies within one domain.In Duplicate content we have posted same content on different sites.
    Syndicated content refers to copies on different domains Syndicate content always has a link back to the original site but in duplicate content does not have any link back.
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  • Profile picture of the author UMS
    Alexa's response should be a sticky.
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