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Is this "Thin" content? (Socked by Panda)

by jimvertical
6 replies
  • SEO
    • |
After a nice gradual increase in traffic on a weekly basis for the past 10 months or so, our site has experienced a +30% drop in visits last week (starting around Friday September 26 to Monday September 29) and this week is shaping up to be as bad or worse.

I have done audits on the site and not much has changed.

This leads me to think it might be a Panda issue concerning "Thin Content".
We have over 7,000 hardware items on the site and some are not very exciting: cables, ram modules, etc.

Here is a typical description of a "boring" item:

IBM Product Number: 19K1250
Product Description: LC-SC fibre channel adapter cable for TotalStorage FAStT700 Storage Server.

Does this sound like thin content and something I could be penalized for?
I would be happy to put up a non-clickable url if that helps solve this mystery.

Thanks for reading!
#content #panda #socked #thin
  • Profile picture of the author counzila
    I dont want to make U unhappy,,but the truth is nowadays Google looking for( according to king GOOGles Qualities ) more information about products so according to that even boring products need more info,,even you have over 7000 listing every product need more infor,,so get busy ... hope it help bit to get a idea,,,
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  • Profile picture of the author Waywardaussie
    Is most of your product descriptions that short?
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  • Profile picture of the author godoveryou
    Yes, that would be a perfect example of thin content.

    Panda also includes some additional quality signals but your "content" is by far the biggest concern.

    With 7000 products, I don't envy the project you have ahead of you if you want to clean up every page.

    Maybe start from the top down in terms of navigation, adding important, content to priority pages first and then do something with the product pages.

    I have a buddy who runs a large ecom site that used customer provided reviews to help with this. He would offer a 5% discount code for their next purchase when they left a review of 150 words or more...
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  • Profile picture of the author juk123
    Google doesn't like thin content sites, but if the searcher finds exactly what they want does it matter how thin it is? I used to have a one page website with just one paragraph of around 30 words. Now Google would call that "thin content". Yet the conversion rate was just over 28% on an Amazon toy product, so clearly I was giving the searcher precisely what they wanted despite it being thin.

    Same with another thin affiliate site of mine. One page site...conversion rate 16%. Hardly any text just 2 paragraphs this time. Again I was giving the Google user exactly what they were looking for so what is the problem?
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  • Profile picture of the author claytonwood
    Also worth mentioning is the related keyword density. Once you've got your content bulked up, measure the keyword density just to make sure nothing is overbearing.

    I don't think Google measure in that point of the algo if the user clicks through. This would make their rankings open to easy manipulation.
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    • Profile picture of the author nik0
      Banned
      If I was in your position I would move the shop to a sub domain eg shop.mysite.com

      Then make the main domain an informative site, rank that and guide your visitors to the shop part with links and banners and such.
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