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Avoiding duplicate content on property listings via re=publisher?

by FarangFriendly
1 replies
  • SEO
    • |
Hi,

I have a Thailand based business directory and I'm in the final stages of adding property listings to the existing business database.

The listings will be added by real estate agents via an XML upload in their admin section in our back end.

These listings will be taken from their site and will contain content unique to them. This content will normally be spread around various different real estate portals so has the potential to be seen as spammy, low quality content if added to our site.

The first thing that came to mind was to assign rel=author, but there is guidance against doing this:-

Can I use authorship on my site's property listings or product pages since one of my employees has customized the description?
Authorship annotation is useful to searchers because it signals that a page conveys a real person's perspective or analysis on a topic. Since property listings and product pages are less perspective/analysis oriented, we discourage using authorship in these cases. However, an article about products that provides helpful commentary, such as, "Camera X vs. Camera Y: Faceoff in the Arizona Desert" could have authorship.
So another other option appears to be to link back to the real estate agents google+ business page with rel=publisher.

Any ideas if this would help us avoid the duplicate content issue, or if the is another way of doing it? Noindex would obviously be 100% effective, but as users will be adding questions and comments on the pages it seems a bit drastic.

Thanks in advance,

Tom.
#avoiding #content #duplicate #listings #property #republisher
  • Profile picture of the author Kung Fu Backlinks
    Not sure about the dupe content issue... I'll have to think about that, but quick word on Authorship and Publisher.

    1 - Your proposed use of the publisher tag wouldn't be proper, I'm afraid. The Publisher tag is meant for the main page (typically the frontpage / homepage) of a site, not 3rd party sites.

    2 - Authorship - Authorship has been discontinued, so that wouldn't work.

    I would suggest added a short bio of the Realtor on the listing that links back to their site / profile and includes schema.org markup. I'm composing a post on this asap, and if I remember I'll link to it here for reference.
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