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Showing blog posts on home page - good or bad for SEO?

by tj9000
8 replies
  • SEO
    • |
I have a blog on my website, in a subsidiary directory (www.mysite.com/blog/).

Wondering if it's a good idea to show the latest blog posts on the home page (www.mysite.com)?

On one hand, it's fresh content every day / every couple of days. Which is good for SEO.

On the other hand, it's content that's duplicated from a sub-directory of my own site. Which is bad for SEO.

So... should I do it or not? And if so, what's the best way to set it up?

Any advice would be appreciated!
#bad #blog #good #home #page #posts #seo #showing
  • Profile picture of the author MikeFriedman
    I prefer static home pages. If you are going to show blog posts, I would have a lot of static content first, then a "latest posts" kind of section with just excerpts pointing to the posts.

    Having the home page made up of nothing but blog posts is one of the biggest causes of what people refer to as "the Google Dance". When your content is constantly changing on your home page (not to mention some of the internal linking), so will any rankings your home page has.
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    • Profile picture of the author godoveryou
      Originally Posted by MikeFriedman View Post

      ...have a lot of static content first, then a "latest posts" kind of section with just excerpts pointing to the posts.
      This is where I'm at with the majority of my work.

      I like keeping posts on the homepage for a few reasons, but there is a significant amount of static content also on the homepage that keeps everything somewhat stable. Particularly when it comes with subheading tags.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by MikeFriedman View Post

      I prefer static home pages.
      Exactly, static rules (IMO).

      I've tested this... Updating a dynamic webpage can drop a ranked page in the SERPs while that same webpage being static holds a SERP position for months/years. Nothing else changed on my end during multiple test on the same domain.

      Changing a dynamic webpage back to static & playing the short term waiting game returned the previously ranked page back to #1 in the SERPs.

      This is why I always caution people about editing ranked pages, it can be done successfully just have to be careful what's being added/removed from the ranked page.

      I do make an exception with the current date on a webpage. Google counts todays date (current date) being on the ranked webpage (plain text date) when searching with the date search filter on the SERPs. That's easy to prove with a site:domain & activating the date search filter on the SERPs, Google will return all the pages on the domain that have been crawled in whatever time frame requested (day/week/month/year). I have webpages that are years old that show they've been updated (search date filter) within the last 24 hours while nothing has changed on those same webpage/s. Works good for making evergreen content/pages look like they're newer webpages for search traffic.
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  • Profile picture of the author harry11
    Go with a static Home page. Like latest articles. popular articles etc
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  • Profile picture of the author flesterking
    You can add the blog titles on your main site, that won't hurt your site. Google handles it in a normal way if they are from the same domains. We do this for all magento sites and its ranking good.
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  • Profile picture of the author InitialEffort
    The key is to make unique excerpts for each post if you intend to do this, otherwise I'd typically avoid as it is onsite duplicate content.
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    • Profile picture of the author godoveryou
      Originally Posted by InitialEffort View Post

      The key is to make unique excerpts for each post if you intend to do this, otherwise I'd typically avoid as it is onsite duplicate content.
      Holy $h1t - you're still around?

      And I also agree on unique excerpts but just as general practice.
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  • Profile picture of the author johnben1444
    That's a great advice from Mike there.

    Common sense also tells you how to do these things right.

    Make a home page that is static, it could be from a blog, the most important thing is for the home page to be permanent with content, links to your pages, maybe products/services and then let the "Latest News" display on top of the site.
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