Why I Hate SEO...

Hey guys,

So I did the SEO game for just over 7 years. And in that time I had a lot of success.

But you know what? Now that I've won my stripes I've discovered how much easier it is to get your traffic from offline sources. I'll show you what I mean.

It used to take me 3 months or more to get my site good traffic in my chosen niches. A whole lot of work too.

Driving traffic from offline sources I can have enormous quantities of traffic hitting my sites within 1 week.

I noticed how the search engines kept changing the game. I'd get a site to number 1 or 2 over a multi month period. Then I'd celebrate about all the sales. Then after some time I'd notice the sales stop and realize my site was now on page 6 position 8. What? The search changed how they rated sites and my hard work was burnt.

With offline based traffic I get incredible consistency. There's so many ways to get traffic from offline sources it's amazing. It's just a different skill set.

But the thing that really sets apart online vs offline derived traffic is the quality. I've noticed through real life testing that offline traffic is roughly 4 times more profitable. Everyone who's done offline properly will tell you this. But nobody seems to listen.

I'm telling you, if you don't believe me, just go and generate 100 leads with seo, and 100 leads from an offline source (direct mail, trade publications etc) and see for yourself. I've done it more times than I can count. Every time the offline leads win. Both in terms of profitability as well as overall customer quality. (ie, fewer refunds, less demanding, nicer, more willing to buy upsells, etc.)

I don't know why this is, but it's true in my experience.

If you haven't tried offline sourcing of traffic yet, you should. I'm telling you. If you do it right, you won't be disappointed. You can PM me for my suggestions of where to start. I'm happy to help, but please keep your messages short because I'm very busy.

Bill