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How many keywords do you think is good for a ppc campaign for affiliate marketing?

by AHCAROS
18 replies
  • SEO
    • |
Im starting a pay per click program for a product. When running ppc campaings what is a good number amount of keywords to use?
#affiliate #campaign #good #keywords #marketing #ppc
  • Profile picture of the author askloz
    oh gee, how many times has this been asked on this forum? dude, try reading some posts first, gawd.
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  • Profile picture of the author SaSeoPete
    It's not about the amount of keywords, it's about the quality of visitors that they bring you, meaning that you need to grab them when they are the a buying frame of mind. You can have one keyword that that makes thousands of dollars and 30 keywords combines that make the same amount.

    Easy askloz, he's only new here :-)
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  • Profile picture of the author askloz
    LOL... sorry dude, it's just that ppl can't be arsed to read... isn't reading all part of studying? if not, what is? beats me.
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  • Profile picture of the author SaSeoPete
    I hear ya, I really do. Maybe he doesn't know the search function, maybe he can't be bothered, let's leave it at that.
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  • Profile picture of the author askloz
    Ok, I did a search for one of my posts about adwords... check this out, this will answer your question O.P

    http://www.warriorforum.com/adsense-...razy-hlep.html

    Hope this helps.
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  • Profile picture of the author Steven Carl Kelly
    Originally Posted by AHCAROS View Post

    Im starting a pay per click program for a product. When running ppc campaings what is a good number amount of keywords to use?
    How many? Why does that matter? Quantity is irrelevant.
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    • Profile picture of the author askloz
      not true. learn adwords before saying stuff like that.

      Originally Posted by Steven Carl Kelly View Post

      How many? Why does that matter? Quantity is irrelevant.
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      • Profile picture of the author Steven Carl Kelly
        Originally Posted by askloz View Post

        not true. learn adwords before saying stuff like that.
        It is absolutely true. Quantity is not relevant. I've been running PPC ad campaigns since before Google even offered them (I started out doing PPC with Goto.com which later became Overture).

        There is no way in the world that anyone can say that a particular quantity of keywords is necessary for an Adwords campaign. No way.
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        • Profile picture of the author askloz
          it is true. stop talking out of your backside please.

          having more than one keyword in your adgroup reduces your overall CTR, which affects the price you pay. If you say you have been doing this since the beginning of time, then you would know this, but it's obvious you don't know.

          Ask any PPC professional, like Jeremy Palmer, Anik Singal, Amit Metha, etc, etc, they will tell you the same thing.

          I don't care how long you've been doing PPC for, just because you "think" you've been doing it for a long time, does not mean you know everything about it... crikey, I showed a 4 year PPC Veteran who was spending £30k - £45k a MONTH on PPC. He thought he knew it all. I spent one hour with him, and showed him how to reduce that bill big time. Within 2 weeks not only did he reduce his out costs by over 40%, he increased his visits and sales by over 60%. Go figure.

          And I can say a specific number of keywords does in fact have a dramatic on how much you pay. Sheesh, Speed PPC builds its campaigns around this strategy that has been proven time and time and time again to work.

          Originally Posted by Steven Carl Kelly View Post

          It is absolutely true. Quantity is not relevant. I've been running PPC ad campaigns since before Google even offered them (I started out doing PPC with Goto.com which later became Overture).

          There is no way in the world that anyone can say that a particular quantity of keywords is necessary for an Adwords campaign. No way.
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          • Profile picture of the author Steven Carl Kelly
            Originally Posted by askloz View Post

            it is true. stop talking out of your backside please.

            having more than one keyword in your adgroup reduces your overall CTR, which affects the price you pay. If you say you have been doing this since the beginning of time, then you would know this, but it's obvious you don't know.
            I DO know, and that's NOT what the OP asked. I think you need to read the OP again. He didn't ask about an ADGROUP, he asked the following:

            "Im starting a pay per click program for a product. When running ppc campaings what is a good number amount of keywords to use?"

            Now please, what is the exact number of keywords he should start with for his campaign? 1? 5? 10? 1000? Provide the exact number so that we can all see what number of keywords we should be starting all of our campaigns with.

            Again, my answer is that when it comes to PPC, quality overrides quantity. No one -- repeat -- no one can arbitrarily tell the OP how many keywords to start with. It requires testing, testing, testing!

            Keywords must be selected carefully and tested properly to avoid having a negative effect on the CTR for your campaigns and to avoid spending money on ineffective keywords.

            Most PPC pros know this, and would never advise someone asking that question that they should start with a certain set number of keywords.

            Come on.
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  • Profile picture of the author scotl47
    As many as you can find that convert ... once you know what you are going. There are plenty of programs out there so that each keyword has it own adgroup, and each keyword can be dynamically pulled through to your landing page to help quality score. I have over 3,000 for one niche I market, each with scores 7-10, and good conversions.

    When starting, go smaller so you can test your sites conversions, negative keywords, the hot keyword phrases that could be expanded, and etc.

    But, there is no magical number. Start enough highly targeted keywords to make some money, then grow from there.
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  • Profile picture of the author peterzhang
    Genuine knowledge comes from practice, Just work on it, you will learn much more from your real practice than from those written material. Good luck!
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    • Profile picture of the author youtring
      I don;t think so it makes any sense about how many keywords should i take for campaign. You better understand your product your end users and work accordingly.
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  • Profile picture of the author Lucid
    I'm with Steven on this. You could have a successful campaign with a handful or 1000 keywords just as you could have an unsuccessful one with a handful or 1000 keywords.

    It's not about quantity, it's about quality.
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    • Profile picture of the author Steven Carl Kelly
      Originally Posted by Lucid View Post

      I'm with Steven on this. You could have a successful campaign with a handful or 1000 keywords just as you could have an unsuccessful one with a handful or 1000 keywords.

      It's not about quantity, it's about quality.
      I have successful Adwords campaigns with one keyword phrase, and successful ones with many. There is no blanket "how many keywords is the right number of keywords" answer.
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  • Profile picture of the author projek001
    Just use several high targeted keywords.
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  • Profile picture of the author Mary Green
    I would suggest 50-100 keywords to get started with. I say this because with new accounts often have a limit on the adgroups you can have, and I do one keyword an adgroup.
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