Different Way Of Setting Up a Private Blog Network - This Is How I Do It Now!
- SEO |
Method 1 - Let's call it grey hat:
Sites that host a whole range of topics.
Theme: Any random theme cleared of footer, author, category links
Site structure:
- Static Homepage
- Date archives structure using excerpts (to not show the link on archive level)
- Post level is where the link to the money site shows
Safe for: Googles Algorithm
Not safe for: Manual reviewers, unless they are sleeping / don't care much about their job.
Method 2 - Let's call this grey/white hat:
Sites that host a whole range of topics
Themes:
- Web directory theme
- Bookmark theme
- Newspaper style theme
- Press Release theme
- Video sharing theme
- Image sharing theme
- Local Listing theme
For these type of sites it's only natural to host a wide range of topics.
Site structure:
- Featured posts on homepage
- Category structure using excerpts
- Post level is where the link to the money site shows
Safe for Googles algorithm
Could be safe for manual reviewers, though this is very dependant on how you dress up the site so to say, think of:
- Contact / About Us / TOS / Privacy pages
- Use non commercial anchor text's (instead use brand / generic / image links)
- Multi layer category system
- Custom headers / logo / banner
- Add a blog or news section
- In other words mimic existing sites
- Proper / generic domain name, eg not plumbersincalifornia.com
Method 3 - Let's call this white hat:
Disclaimer:
Building links is obvious never whitehat, especially not when repurposing high PR domains but it gets as close as it can get, that being said:
Sites that host multiple topics in the same (somewhat broad) niche.
Theme: Any theme can do really.
Site structure:
- Homepage: Doesn't matter really, just don't link with obvious anchors from there
- Category: Can show full content or excerpts, doesn't matter
- Post: Link only from some of the posts
These sites we keep niche relevant, eg we build a site about local contractors and add multiple categories like:
- Electricians
- Plumbers
- Roofers
- Landscapers
Each category receives 4+ posts, dedicated to the site we want to rank.
To increase the relevancy even more we can use dynamic widgets to only show recent posts from that category.
You can also interlink the posts to funnel the juice as efficiently as possible.
As for linking out: I only link from 1 of the 4 posts or in case I have more posts maybe from 2 out of 6 posts.
Because the site is completely relevant and only few posts contain a link this site can look just as real as any other site, and cause there are multiple pages it's very likely the site actually starts to rank for keywords the posts might be optimized for and receives traffic.
Cheer this site up with a custom header, logo, favicon, perhaps even banners in the sidebar that you can link out from as it's unnatural for a banner NOT to link out to somewhere.
Heck you can even attach a shop part to the site depending on the niche and monetize it, add custom quote forms for contractor sites, a street map, phone number, what not.
I can show you some sites right now that you would never suspect of being a PBN site, so real they look and there is nothing but the backlink profile of the domain that reveals it's not as it looks like.
The only thing you have to watch out for are outbound link footprints, eg doing this for a number of sites and linking out to the same money sites from each site but imagine everyone would do it like this then link trading with people in your niche becomes very interesting and completely undetectable.
You know of any networks that only allow 1 link per 4 posts? I don't
Yes it's an investment, but if you spend $200+ on a strong domain then $20-$40 for content is really not much for a link that will last a life time.
Hope it inspires you to take your PBN to the next level, now I'm back to work as I have another 400 domains to prepare :S
ps: Avoid SEO or reseller hostings with multiple IP's at all costs obviously, instead go for either shared, cloud, VPS or Dedicated hosting.
SCHEMA.ORG + GEOTAGGING + KML + PUBLISHERSHIP + so much more...