Anyone can give advice to improve site?

11 replies
  • SEO
  • |
This is an odd request and I realize some of you might be internet marketers as careers. Was wondering if anyone would be willing to give some tips for an office/security online ecommerce site through e-mail/pm. Site has been hit hard since Penguin 2 but I still imagine improvements may be able to help on some level. The site has been redone a bit but I guess there's always stuff to work on.

Thanks!
#advice #give #improve #site
  • Profile picture of the author SEO Power
    Penguin is not about on-page SEO but backlinks. The first step you have to take is identifying and compiling a list of all the toxic backlinks in your link profile and then getting rid of them. The ones you can't get rid of should be disavowed. After that, wait for the next penguin refresh/update.
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  • Profile picture of the author Xelaetaks
    Thanks. That's what I've been doing. Maybe it is a matter of waiting at a certain point.
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    • Profile picture of the author SEO Power
      Originally Posted by Xelaetaks View Post

      Thanks. That's what I've been doing. Maybe it is a matter of waiting at a certain point.
      SEO requires lots of patience. In fact, some webmasters who recovered from penguin penalties had to wait for a year. Nevertheless, there is a quick way to recover from penguin.

      If you buy a new domain and 301 redirect the penalised domain to the new one, you will recover within days and regain most of the traffic you lost. The major downside to this is that the penalty usually moves to the new domain so you will only enjoy the traffic for a few weeks before getting penalised again. Not worth the effort for long-term sites.
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      • Profile picture of the author Xelaetaks
        Originally Posted by SEO Power View Post

        SEO requires lots of patience. In fact, some webmasters who recovered from penguin penalties had to wait for a year. Nevertheless, there is a quick way to recover from penguin.

        If you buy a new domain and 301 redirect the penalised domain to the new one, you will recover within days and regain most of the traffic you lost. The major downside to this is that the penalty usually moves to the new domain so you will only enjoy the traffic for a few weeks before getting penalised again. Not worth the effort for long-term sites.
        As a site I'm hoping for a long term business so that's kept me from going that route. Hopefully with clean up and a couple nice link oppurtunities Google can view the site favorably sometime soon. Some people seem to think Penguin may come again around quarter 1 2015, so that may help too if they start to refresh it more.
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        • Profile picture of the author Kevin Maguire
          Originally Posted by Xelaetaks View Post

          As a site I'm hoping for a long term business so that's kept me from going that route. Hopefully with clean up and a couple nice link oppurtunities Google can view the site favorably sometime soon. Some people seem to think Penguin may come again around quarter 1 2015, so that may help too if they start to refresh it more.
          If cleaning up all links is not possible, but you own or control what quality links you do have. You could always just change the url of the content slightly, without using a 301. Maybe use a 302 even. I would personally kill the page altogether but.

          You could then change out your inbound links to the new urls, technically leaving the penalized url behind.
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          • Profile picture of the author EssayPartner
            Originally Posted by Kevin Maguire View Post

            If cleaning up all links is not possible
            Why? It's possible through Webmaser Tools. Just add them to Disavow.
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            • Profile picture of the author Kevin Maguire
              Originally Posted by EssayPartner View Post

              Why? It's possible through Webmaser Tools. Just add them to Disavow.
              Well if you knew a little about it, other then what you read on a Google blog. You might understand that, it doesn't ever work like it should. You can feel free to spend your time emailing hundreds of webmasters and waiting on Google to come by again to show you love, whenever they feel like it.

              Or, you can get up and fix the problem immediately yourself. So long as you can take all the good links with you, why on earth would you be waiting for Google? Your treating an algo, like the Eye of Mordor.

              I'm easy either way.
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              • Profile picture of the author alessi
                You were hit from Penguin 2.0, am I right? Last October, Google rolled out Penguin 3.0. If your rankings didn't recover since October, it seems that you didn't take the penalty after Penguin 2.0 very serious, don't you?
                As stated above, Penguin Updates are all about bad backlinks. So you have to analyse the backlink profile of your domain, sort the bad ones out and contact webmasters for removing those bad links. Links, which you couldn't remove this way, you need to disavow via the Google Webmaster Tools.
                Then you have to wait for the next iteration of the Penguin Algo. There's no other way. Don't try redirections or canonical tags - Google knows these techniques and your new Domain will be penalized too.
                It's a bad thing, i know, but SEO Power is right when he/she says: "SEO requires lots of patience"
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                • Profile picture of the author Xelaetaks
                  Originally Posted by alessi View Post

                  You were hit from Penguin 2.0, am I right? Last October, Google rolled out Penguin 3.0. If your rankings didn't recover since October, it seems that you didn't take the penalty after Penguin 2.0 very serious, don't you?
                  As stated above, Penguin Updates are all about bad backlinks. So you have to analyse the backlink profile of your domain, sort the bad ones out and contact webmasters for removing those bad links. Links, which you couldn't remove this way, you need to disavow via the Google Webmaster Tools.
                  Then you have to wait for the next iteration of the Penguin Algo. There's no other way. Don't try redirections or canonical tags - Google knows these techniques and your new Domain will be penalized too.
                  It's a bad thing, i know, but SEO Power is right when he/she says: "SEO requires lots of patience"
                  I took it seriously and I worked with an SEO company to help clean it - but I made a mistake hiring them as they fd up big time - they thought disavowing the links was what you needed to do and going the extra mile to delete links wasn't essential. Looking back though, they were obviously wrong. I would even demand a refund but I know that isn't really how SEO works.

                  One thing I can see is in the past two months I must have gotten most of the bad links removed, I'm actually surprised by the success I've had getting stuff delete by digging through information such as in whois and even contacting web hosts. There are a number of links I haven't been able to remove but I think I may have gotten majority.

                  On ahrefs it shows keyword anchor text density going from 12 to 6% for some keywords so I think I'm on the right track with this.
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  • Profile picture of the author anynewsbd
    Website content is the important elements then Seo so to improve your site improve your site content first.
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  • Profile picture of the author AndresNWD
    Been there man. I had to put a great effort to release a penalty in a very old site that had received dozens of backlinks in the "everything is fine" era. "Good thing" was that it got a manual penalty on Google Webmaster Tools, so we had the chance of communicate with the webspam team.
    Our problem was related with "thin affiliate" backlinks. I had to write to many webmasters to have them removed, some of them didn't answer so I had to fill a big disavow list, but finally the penalty was released.
    Hope you have luck!
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