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How would this effect your off page optimisation?

by Splinter
5 replies
  • SEO
    • |
I am busy doing some SEO on one of my websites and wanted to know if and how the following would effect it - if at all

  • If I start my off page optimisation, and then later change the folder structure of where articles are created, would this effect the back linking that has been setup and how Google has indexed my website?
  • If I redesign my website in the coming months under the same domain, would this effect the off page optimisation in any way?
#effect #optimisation #page
  • Profile picture of the author YoungMoulah
    No because the off page is different to the on page SEO. You will still be getting the links for the keywords coming to the site.

    As for the first question, how exactly do you mean?
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    • Profile picture of the author Splinter
      Originally Posted by YoungMoulah View Post

      No because the off page is different to the on page SEO. You will still be getting the links for the keywords coming to the site.
      So with a new website setup, will be SERP positions etc get stuffed up with a new site being designed and potentially different on page SEO?

      Originally Posted by YoungMoulah View Post

      As for the first question, how exactly do you mean?
      Lets assume you have this setup mydomain.com/articles/article1.php and later with a new setup you have mydomain.com/special_articles/article1.php
      Now what effect will this have to the off page work you have done for article1.php if any at all?

      I suppose the main thing I am getting at here is - what do I have to be careful of if I am going to be redesigning my site in the near future but am starting to build backlinks now to my current site?
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      • Profile picture of the author Peter Adamson
        If you move (change the url of) a page that has been indexed and is ranking, then it will hurt your off page SEO because the links will come into a non-existent page, and produce a 404 (page not found) error.

        The correct way to deal with this is to put an entry in your .htaccess file which is located at the root level of your web server. The line should look like this:

        Redirect 302 /old_page.html http://www.mysite.com/new_page.html

        This is known as a 302 permanent redirect. It is the correct way to tell the crawlers the page has moved. They will adjust their index and you will not lose any rank.

        Note: .htaccess is an Apache thing. If you are using another web sever (which is unlikely) you would need to consult the documentation.
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        • Profile picture of the author 4morereferrals
          Hey Peter,

          thanks for that ... I use .htacces for a bunch o affiliate link masking stuff and had a need the other day for this very issue. Hadnt had time to research the proper way to handle.

          that looks like a solid solution ... thanks for saving me a boggle and time!
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          • Profile picture of the author Splinter
            Thanks Peter, that's very helpful. I noticed I already have a .htaccess file setup so this is what can be one should the URL change. However all I am doing is redesigning the webapge so in this case, I assume the PR etc will not change at all?

            As for the on page work, changing this I assume makes a positive or negative difference depending if you improve or worsen the on page optimisation right?
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