Large Ecommerce Website with Multiple Domains
- SEO |
We kept both websites, and so far have been experiencing a decrease in organic traffic. My initial conclusion is that we are being penalized for having duplicate content on our two websites, but when I search Google to see what competitors are beating us in the rankings, they have the same duplicate content as well! This does not appear to be uncommon for our industry; everyone seems to copy/paste the manufacturer's content.
Add to that, we are testing a new third website that is much more SEO friendly and easier for us to use, but at the moment still contains the duplicate content. We are now currently managing three websites and making revenue from each, but eventually the new website will replace one of the old ones.
Management is concerned that if we eliminate both old websites, we will be losing potential revenue from those websites. Assuming that we 301 redirect ALL traffic from both old websites to the new website, is this concern valid? Can we significantly lose revenue by reducing our web presence to the single website? Is this true even if the websites are branded differently? Lastly, why might we be losing a significant amount of organic traffic if our competitors use the same content as we do?
If you were disappointed in your results today, lower your standards tomorrow.
If you were disappointed in your results today, lower your standards tomorrow.