Keyword research: Do I have a good strategy ?

Hello everybody !

I need to optimize my company's website. I am new to SEO and I am currently learning how to do keyword research. From the various material that I studied, I am thinking about the following strategy and I wonder if it is the way to go :

1. competition analysis

I look at the competition's keywords with tools like :

Semrush
keyword density analyzers
Title and meta descriptions of the competitor's webpages

2. Getting keyword ideas

After the competition analysis, I create a seed list of keyword ideas obtained through various methods including :

keyword suggestion tools (ubersuggest etc.)
Brainstorms
Google related searches
industry forums, publications etc.
Google adwords keyword planner

3. Keywords competitiveness

At this step, after having created two keyword lists, one for my competition and one with my own keyword ideas. I analyze in the keyword planner the competitiveness of each keyword. I complement my analysis with a look at the SERP of the best keywords for a better idea of the competition (number of results, number of adwords, etc.)

4. Writing the website content

At this step, I can finally write the website content by injecting specific keywords of my list in each page.



Should I first find good keywords then write the content or write the content first, then inject the keywords ?

Thank you !