Keyword Optimization with Pareto Principle

by fba
3 replies
  • SEO
  • |
Hi all,

I'm sure most of you have heard of the Pareto Principle (In case you haven't -shame on you!-, go and read it).

I'm applying this principle to EVERYTHING I do in my business, and I'm so much happier, and effective, I just love it.

The thing is, I'm trying to apply this principle to the keywords in my websites, and I was wondering if anyone has ever try to do something similar.

I'm doing a "manual" spreadsheet where I can select the 20% of the keywords that give me the most of the traffic (around 80% of it). Based on certain criteria I decide if it's worthy to optimize "x" keyword.
Sometimes it only takes a link or two to go from position 5 to 1-2. Or you just need to make your bounce rate better by writing better copy.

What are your thoughts? Do you think it would do a difference? Have you have ever tried something similar, and what are your thoughts on doing the pareto principle to solve this kind of problems more effectively?

Thanks beforehand for your time and responses (if any!)
#keyword #optimization #pareto #principle
  • Profile picture of the author ajmalkhan
    according me if the keyword is low competitive and have large traffic i will surely do like you but my funda is to target 1 keyword at a time
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  • Originally Posted by fba View Post

    Hi all,

    I'm sure most of you have heard of the Pareto Principle (In case you haven't -shame on you!-, go and read it).

    I'm applying this principle to EVERYTHING I do in my business, and I'm so much happier, and effective, I just love it.

    The thing is, I'm trying to apply this principle to the keywords in my websites, and I was wondering if anyone has ever try to do something similar.

    I'm doing a "manual" spreadsheet where I can select the 20% of the keywords that give me the most of the traffic (around 80% of it). Based on certain criteria I decide if it's worthy to optimize "x" keyword.
    Sometimes it only takes a link or two to go from position 5 to 1-2. Or you just need to make your bounce rate better by writing better copy.

    What are your thoughts? Do you think it would do a difference? Have you have ever tried something similar, and what are your thoughts on doing the pareto principle to solve this kind of problems more effectively?

    Thanks beforehand for your time and responses (if any!)
    Concept is good till you get best results. As in every business sometimes requirements are different. Likely, for keywords if you do research and pick out 100 keywords (for example) having all set of traffic. Huge, Mixed and low then picking 20 keywords from them again needs some best permutation combination in context with traffic oriented, similar type and low budget mainly. If these 3 things would be calculated properly you will see magic in sales and SERP with your selected keywords.
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    Lance Bachmann

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    • Profile picture of the author fba
      Originally Posted by lancebachmann1seo View Post

      Concept is good till you get best results. As in every business sometimes requirements are different. Likely, for keywords if you do research and pick out 100 keywords (for example) having all set of traffic. Huge, Mixed and low then picking 20 keywords from them again needs some best permutation combination in context with traffic oriented, similar type and low budget mainly. If these 3 things would be calculated properly you will see magic in sales and SERP with your selected keywords.

      Thanks for the advise Lance.

      I reckon one could either research monetizing keywords or if you work with adsense, the key would be to improve all those keywords that are "nearly there", to get more traffic, hence a higher payout for your RPM.

      Have you ever done something similiar, if so, do you use any tool to do this? I'm in the middle of moving places, but once I can I would do a small video to show you guys our in-house tool to make this approach work.

      One doubt I certainly have is, we give certain weight to rank the keywords according to the performance of the visit. For example: bounce rate has a heavy weight, time spent mid weight, amount of sessions mid weight, pages per session mid weight. Seems pretty basic and I feel I'm missing a proper correlation between indicators.

      Anything I am missing here? How would you weight this formula to rank your keywords as "need improvement (and what improvement)" vs. "this is working, don't touch it"
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