One page per keyword or many pages per keyword?

Really it depends on what OP is doing with the content. If OP is writing articles or tutorials (lots of text) he has plenty of opportunities to use multiple variations of the target keyword.

A webpage article (example) can be broken up into multiple parts targeting multiple keywords If necessary.

Thanks for all the advice so far. Just to reiterate, my question is about the ideal number of pages/blog posts per keyword, not the ideal number of keywords per page/post.

In that example build 50 articles/pages.

That gives you at least 50 opportunities to build relevant internal links pointing at the page your trying to rank & help build up authority (research SEO silos).

You'll need decent external links regardless which direction you go.

Throwing me out to the fishes... but we will give it a go!

Silo structure starts on the home page. you have links across the top. I will use social media as examples... not a good set, but will work. You have G+ FB Twitter YT and Pinterest in your main nav bar. each one of these will have what I call a cap, or a primary page. underneath each of those you will have articles pointing upward towards the cap. Generally speaking you will have a cross linking structure that will link up 1 or 2 articles, and all the way to the cap page it looks something like:

CAP
1 ( links to cap )
2 ( links to 1 and cap )
3 ( links to 2 and cap )
4 ( links to 3 and cap )

The depth and development of this upward flow sends the page juice vertically up to the cap page. with some time, the cap page develops enough juice build up that its SERP ranking ability just short of goes through the roof.

The issue I can see you getting into is having a need to link across from the G+ silo ( vertical ) to say the Facebook silo. anytime you start cross linking silos, you are in essence decreasing the positive upward juice flow. You do this once.. and you are ok, you do this 5 or 10 times, and with added factors, you can pretty much deplete the benefit and hassle of creating such structure to begin with.

The method that I have been playing with for the last year or so is creating what I refer to as "Hay Bales". Basically a 2500 word article broken down into 5 500 word or so segments. I use article #1 to act as the cap. 2, 3, 4, and 5 all link to page 1 of the article. ( I personally do this right under the title of the page... something like "starting In the middle? read this article from the beginning <insert keyword link text here> and point them off to page 1 ) BASICALLY a minified silo.

There are some other reasons I started doing this as well. I have found it dramatically decreases my bounce rate over all. people will at the very least goto page 2 and decreasingly less make it to age 5. but I am regardless.. increasing my page count.

I do use with wordpress the built in function of pagination to link these pages together. so in essence I get the 2 minimum cross linking links. the first and last page of the article does lack some of the context flow of the middle segments, but the page one up linking makes up for it for page 1, and page 5 is destined to fall off of Googles radar.

What I am finding is that pages 2, 3, and 4 are the first to get some decent SERP position. its after a week or so that page 1 of the article kind of takes its rightful place above 2, 3, and 4. which is a nice thing. The whole process is a bit of work, but I am finding it to be beneficial overall.

When I do not have a large bale to update with, I do try - well ok I don't try I do add content in at least groups of 3. Meaning 3 pieces of content for G+ ( A video + article, a short article, and a infographic piece ) and the next batch maybe Facebook, and the same thing batched in at least 3 pieces. I am not cross linking these like with the article bale, but the pagination is helping a good amount with the middle piece of content.

The whole thing is kind a working with what you got. Wordpress by its very nature is storing and displaying content based on the "Most recent". So using that and not fighting it, I without question am seeing some benefits.

I sure hope that answered your question?

Now that the parameters are a "bit" more defined. I personally would go with a top level "blog" reason being is you may want to "Services" in this type of strategy, as well as "Careers" and "News and Events" at some point.

I understand your apprehension in the user experience department. Silos can get a bit rudimentary, but you have to understand that they are used all around you. Google uses silo structure like a son of a.... goto Google .com and linking that is there are all Silo caps. You click on the bottom left "Advertising" link, and you will see that the rest of Google disappears. You click on "Business" and the rest of Google again disappears. think one page one purpose, and that is what these links and this type of structure is doing.

I think ultimately, YOU are trying to develop a series of landing pages. You specifically I am guessing are wanting to focus on a potential clients pain, and show that your product / service is the solution for that. In this case in particular, Silo is obviously not the solution, but the baled content package method would be a better solution.

I would assume that in many instances you should be able to develop case studies for each of the points you wish to target. Ewenmack over in the offline forum yesterday dropped a nice piece about using Case studies and testimonials to their last drop http://www.warriorforum.com/offline-...-out-them.html the OP without question is worth the read. Once you read that, you will want to go ahead and search the thread on "Tipping Point" - a long as string thread, but you will find the conclusion to be of great interest.

Now that I have sent you off for a good 30 minutes of reading LOL back to where we were at. So a solid case study. A solid landing page - have THIS issue we have THIS solution. If you are truly in it to win it at this point, you should also include a media based piece. be it a slide show or a video. ( I would probably go video ) and speak specifically to that potential client with that specific issue. This would give you 3 pages of content in context to on another on each related issue.

Within this method, something I did not touch on in the above thread is the end user usability issue. This is another point to why I have developed this type of format. Using the example topics above; if a end user is searching for G+, they find your article and enjoy it... what keeps them there? in a usual blog environment you would have the 5 latest post. Because you are writing about Social, those 5 posts are going to be Twitter this, G+ that, FaceBook, the other etc.

That's all fine and good but the end user came based on your piece of content specifically about G+. in most cases there is not other content on that page related in "Context" to the topic of interest to the end user, and that results in.... bounce.

Once you start grouping content based on "context" together, a case study, a solid detailed landing page describing the issues and the solutions, and a media piece right there in context to the other 2 pieces. The end user now has options to get to know YOUR solution better, or decide to move on and bounce.

Anybody that is selling ANYTHING understand that time spent is time invested. Time invested is directly related to one thing and one thing only, and that is conversion. The ultimate goal in this exercise of developing a blog for your company is to draw traffic, and do what? Convert.

Hope that Helps!

Talking about this stuff on a forum is such a pain in the keester! LOL I get what you are asking but have been trying to gleen enough information out to hopefully give you a better than generic answer.

To some extent I understand you have a service or a product. so right down to the nuts and bolts of it all you are in essence selling something. Selling as I see it is from the buyers perspective is a 3 part process. There is information gathering ( I have a problem or want something what is available ) there is comparison, and then there is buying.

Each of these 3 phases can basically be tapped into with the keywords used to target them. The obvious target is to go after the buying stage, and that is effective. BUT, I would say its more effective to go after at least 2 of the 3 buying phases to hedge your bets. Following the principles of 1 page 1 purpose, a page that is informing a potential client of a product should be different than a page that is selling the same product. Of course this depends on how involved what it is you are selling to begin with, but I will assume you understand.

So to more pointedly answer your question should you duplicate intent and keywords targets from your "Pages" in your blog "Posts" as well? I am going to say that if you are asking the question to start with, that your "Pages" are probably not doing the job that you wish they were. I would say YES. Even if I am wrong in the assumption having 2 and 3 and 6 positions in a SERP for a keyword term is NEVER a bad thing, and my answer would STILL be yes.

Again I don't know your specific product... but yes that would be the way to go. In the information phase you want to really focus on 1 issue that your product solves. Does it save money? yes it does by doing this and this. next post does it save time.. yes by this and this. I have a problem with this. yes our product solves this issue like this and this. I would focus the case studies very specific to the client end pain points and the same with the posts.

It can be complicated if you are involved in a project to think from the clients perspective.. what issues can My companies solution solve for a client. And the same is true with an outside developer such as myself that is trying to #1 get a grasp of what your product does, and #2 how would a client look and ultimately search that.

Part of my process in this would be to sit down with the sales team if you have one, and start asking "Generic" questions. You are not wanting to ask THEIR opinion, but ask them what the potential clients are communicating and looking for.


I would seriously ask why? 1 page 1 function. the sales page on your site is one thing.. a lander from paid traffic is another. they seriously are 2 different animals. Aside from that you need to look into the terms of tracking your efforts. without pin point data you can not make corrections and test to better develop your conversion. mixing main flow traffic and pinpointed paid traffic and figuring out who is doing what is a night mare.

Best business practices suggest that if you "think" that is a direction you are going to go, then go there right off the bat. Get into the practice of doing what is "Right" from the start and it makes life so much easier later.

the below is a MUST read. there is a link in there as well for his take on e-commerce landing pages as well. again another MUST read.

The Most Entertaining Guide to Landing Page Optimization You'll Ever Read - Moz

no linking needed for paid traffic landing pages... I actually would place them on the server side in a folder that has a index file that is tagged no follow they are there to convert paid traffic only ( 1 page 1 function )

I do some crazy stupid stuff... I through paid traffic at a page to test and determine its conversion potential. I pay to get the traffic to bring those numbers up... and then I shut it off and let SEO take over. I get what you are saying.

BUT, if I am focusing on paid traffic only... I dedicate a page to that. I test the ads.. I test the page.. i get conversions in the 8 10 20% range ( selling a product ) if it is a simple opt-in... I look to get 60% ( +/- )

If I were to then drop that page once its all tested and converting at its best, and replace my on site sales page.. I know ( I have tried ) it would FLOP. The reason specifically is a targeted and selling Paid traffic lander is paired specifically with the context of the ad... you throw it back in with a broad spectrum approach, and you are only speaking to that percentage of your traffic that you have that page targeted to.

Quick and dirty in the case of 30 landing pages is ONE of them. Long term is dedicating the time and effort in testing and tweeking the 30 pages and figuring out which are keepers and which are losers. there is NOTHING quick and dirty about it.

Then throw in the 2 dreaded words ( LOL ) "Limited Budget" and I would; ask are you testing conversion or testing "Market Viability"?

right tree... long term look at developing across the 250 keywords.