Landing page structure and navigation with respect to main site
- SEO |
I have a corporate site that is very much tailored to people typing in a company brand name and browsing around. As such, all the "product" and "solutions" pages are quite sharp, focused and use terms that industry insiders would understand, but aren't that good for SEO because they'd be too general without the context of our home page and "about us" page.
I would like to start doing AdWords PPC and am aware that I need to have focused and relevant landing pages to keep my CPC down. Therefore, I would like to set up some additional landing pages on the same domain as my corporate site, which I would send people to when they click on the ads. They might also work quite well in terms of capturing organic traffic for people typing in generic, but still relevant (i.e. non branded) keywords.
I'm not sure if I should offer any navigation from the landing pages to the main site, or from the main site to the landing pages. My feeling is that adding navigation to the main site may reduce the conversion rate and adding navigation from the main site to the landing pages is (from a user perspective) not really needed, and would just clutter up the UI, but I don't want to do anything that will be bad for SEO or Quality Score.
I am considering maybe just a single home page link on the landing pages in order to not make it too obvious/distracting, and if it turns out that Google requires we link back to our landing pages from our site, then maybe I could try using footer links instead, so that its not too "in your face".
What do you normally do in this instance?
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ajmalkhan -
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JosephI -
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MarkHazeldine -
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JosephI -
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MarkHazeldine -
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JosephI -
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MarkHazeldine -
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