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*Help* Please

by GregBrass
10 replies
  • SEO
    • |
Hi Everyone,

To most of you this will be an elementary question. However, I am getting different answers from folks on another forum. So, where else to ask the question than from a "Warrior"?

Here is my question: I understand that different pages on your website must have related keywords or key-phrases relevant to your websites topic in order for it to be successful. However, HOW many keywords or key-phrases should you optimize for each page? Some tell me one, others tell me "about3-4".

Essentially, can my Home page be optimized around three keywords or phrases or should I focus on having a ton of landing pages with ONE keyword or phrase per page? Thanks in advance for answering. I need a WARRIOR right now
  • Profile picture of the author MikeFriedman
    Really, it depends how closely related the keywords are. In cases of very, very similar keywords, I have targeted 15 or more on one page.

    I rarely build a page to target just one single keyword, unless it is a low volume keyword and something that warrants a page all to itself.
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  • Profile picture of the author GregBrass
    Thanks Mike. I appreciate the answer you gave.

    But when you use 15 or so keywords on a single page, how do you optimize the title tag, the H1, H2, etc tags and the ALT tags to *all* of the keywords?
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    • Profile picture of the author MikeFriedman
      Originally Posted by GregBrass View Post

      Thanks Mike. I appreciate the answer you gave.

      But when you use 15 or so keywords on a single page, how do you optimize the title tag, the H1, H2, etc tags and the ALT tags to *all* of the keywords?
      I use those for the primary keywords on the page.

      A keyword does not even have to appear on a page to rank for it. If they are very closely related, I don't worry about making sure every keyword is in a tag or any of that junk.

      And I am not saying that is the model for every project. I'm just saying that people who say you should not target more than 3-4 keywords on a single page have no idea what they are talking about. Like I said, it really just depends how closely related the keywords are.
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  • Profile picture of the author yukon
    Banned
    I aim for one keyword per page, but I also average around one sentence of text per page since my content is inside of zip files.

    In other words there's no one size fits all.

    Personally, If I was aiming to rank multiple keywords on one page I would have those keywords in <h> tags & setup as alternative SERP titles (no meta description tag in the <head>).
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    • Profile picture of the author Kay King
      In other words there's no one size fits all.
      That is the answer - and why if you ask 100 people you may get 70 or so different answers. One answer is as good as another. I may use one primary keyword and 2-10 secondary and tertiary keywords. Depends on topic and on length of article.

      Primary keyword or keyword phrase: This is the most important keyword - included (usually) in title and perhaps domain and in content (perhaps once in first sentence - once in middle of text and one in last paragraph). This helps people find your site.

      Secondary keyword or keyword phrase - used after primary keyword. Has little to do with SEO but improves the number of visitors finding your page through search process.

      Tertiary keyword - third in line of importance with the same goal of pulling in more visitors looking for related search terms.

      You might have dog training as primary keyword and canine obedience and dog agility as secondary keywords and puppy housebreaking and dog behavior as tertiary keywords. In a long article I can fit in a lot of keywords without keyword stuffing or damaging the readability of the article.

      The only keyword I bother optimizing is the first use of the primary keyword. I've tried it many different ways and that seems to work as well as any. Others may have different results.

      When it comes to keywords - finding them and using them - the best teacher is experience of YOUR OWN. The more you do it, the better you are at doing it.

      kay
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  • Profile picture of the author GregBrass
    Thanks all for the responses. Kay, your answer makes a lot of sense - optimize for a primary keyword/phrase in the body and the code, then include secondary and related words/phrases throughout the body. We're shopping for reporting/monitoring software right now and understanding this will help us make the right decisions.
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  • Profile picture of the author jacobhagberg
    Don't forget that it's important to theme your silo structure.

    IE: A well themed page like Camcorders, Video Cameras & Camcorder Accessories - Best Buy can outrank a lesser but still somewhat well themed page like http://www.overstock.com/Electronics...ELEC:Camcorder
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    • Profile picture of the author Michael Shook
      I don't use as many as Kay, but I follow the same idea. I use one main keyword phrase with 5 or 6 supporting phrases.

      You could use your primary as H1 tag and the others as H2 or H3. I am not sure this is cutting edge, but it has made many of my pages rank high enough to get some results.
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  • Profile picture of the author khuram007
    Your post's title grabbed my attention but i am sorry i won't be able to help. Yeah i can blah blah blah but that would just be blah blah.
    The information you should have shared.
    1. Is it a niche site or kinda authority site?
    2. What niche or niches do you cover?
    3. How old is the site?
    4. How much organic traffic are you getting with your current keywords usage?
    and a few more points!
    I'll conclude with the words of Matt Cutts
    "Cover one topic first and cover it in detail"
    Good luck.
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  • Profile picture of the author User-Name
    3-4
    Try and get one main keyword with say 3 LSI keywords

    ie
    German Shepherd, Alsatian, Big dog
    I try and get one keyword with high volume with 3 of less volume but greater commercial intent

    If using a wordpress as you cms (content management system) then in the above example the categories and tags would be likewise
    Making it easier for the surfer to get exactly where they need be (an more importantly exactly where you need them to be)
    Andrew
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    Linkedin Lead Generation Expert
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