13 {{ upvoteCount | shortNum }}
13 {{ upvoteCount | shortNum }}

Would You Prefer A High CTR or High Impressions..

by blackhawkup Banned
11 replies
  • SEO
    • |
Ok heres the question...

i just ran a ppc campaign with adwords, with about 50 words

now i want to drop the list down to about 10-13 words...

i have some words that have a high clickthrough rate (13%) but low impressions (300)

then i have some with a low CTR but a high amount of impressions

which keywords do you think i should spend more time with and spend more money on..

thanks in advance
#ctr #high #impressions #prefer
  • Profile picture of the author Lucid
    Remove low ROI, unprofitable keywords.
    {{ DiscussionBoard.errors[985742].message }}
    • Profile picture of the author bigcat1967
      I guess in the end, you want to see what your conversion rate is on the high CTR and the high impressions.
      Signature

      <a href="https://changeyourbudget.com/save-money-on-your-water-bill/">How to Lower Your Water Bill</a>

      {{ DiscussionBoard.errors[985825].message }}
  • Profile picture of the author Thumoney
    Conversions are key.

    Besides that, you want to have a high CTR too, since that is what google wants and you will get rewarded by a good quality score and paying less.

    So I would keep the keywords with good CTR (and conversions) and look at the high volume keywords with ok CTR and improve on them by more relevance in adcopy (make an own adgroup for them).

    I would drop all very low CTR keywords, especially if you dont see a way on how to improve them by handling them individually.

    That all matters only if there are conversions after a significant amount of clicks, as said before.
    {{ DiscussionBoard.errors[986120].message }}
  • Profile picture of the author Steven Carl Kelly
    Lower CTR will increase your PPC costs within Adwords. Highly targeted and better CTR is much more desirable, assuming of course that the conversions are there as well.
    Signature
    Read this SURPRISING REPORT Before You Buy ANY WSO! Click Here
    FREE REPORT: Split Test Your Landing Pages the Easy Way
    {{ DiscussionBoard.errors[986125].message }}
    • Profile picture of the author blackhawkup
      Banned
      Ok thanks for the replies i now have a much better understanding of what i should be looking for.but it has led me to 2 more questions...

      how do you know which keywords led to conversions??
      (im guessing thats where prosper 202 comes in) i guess..

      and if i have a good ctr then how do i increase the conversion rate
      (im guessing that can only be done by changing the landing page)??
      {{ DiscussionBoard.errors[987461].message }}
      • Profile picture of the author CaseWhitney
        Yes Prosper202 can help you with this but first you have to set up the tracking when a sale is made on the vendors side. Usually its a code you ask them to update for you that is placed on their thank you/receipt page.

        To improve your conversion rate, you can't do anything on the sales page but you can split test your ad title, copy and landing page elements(if you're not direct linking) for better results.
        {{ DiscussionBoard.errors[987503].message }}
      • Profile picture of the author Steven Carl Kelly
        Originally Posted by rpjackson View Post

        how do you know which keywords led to conversions??
        Testing, testing, testing. Take a look at this thread:

        http://www.warriorforum.com/adsense-...uch-money.html
        Signature
        Read this SURPRISING REPORT Before You Buy ANY WSO! Click Here
        FREE REPORT: Split Test Your Landing Pages the Easy Way
        {{ DiscussionBoard.errors[987512].message }}
      • Profile picture of the author Thumoney
        Originally Posted by rpjackson View Post

        Ok thanks for the replies i now have a much better understanding of what i should be looking for.but it has led me to 2 more questions...

        how do you know which keywords led to conversions??
        (im guessing thats where prosper 202 comes in) i guess..
        The very best thing is to use the Google Conversion Tracking. It's in the top menu under "tools". If you have your own page, place the Javascript on the success-page, when the conversion (sale) has taken place.

        If you promote products from others, ask them to place your conversion pixel. If you are using affiliate networks most of them can place the pixel easily now (some even have it in the interface, like azoogle and neverblue).

        That's the easiest way, because you see your conversions to the keywordlevel right in adwords then. You can even optimize on conversions later with this data.

        and if i have a good ctr then how do i increase the conversion rate
        (im guessing that can only be done by changing the landing page)??
        Landingpage yes. But no, not only. You could prepare the user in the ad-text as well, presell him better. A small example:

        If you sell information and say in the ad "Get this information now!" the user may think it's free. You get a high CTR but low Conversions, since he is disappointed that he should pay.
        If you say "Get the Info discouted at $9.97" it may lower CTR slightly, but may raise conversion rate.

        That was only one example.

        Adcopy and Landingpage improvements can increase your conversions.
        The key is to improve the relevancy from ad to the landingpage. In fact try to create a harmony from the keyword to the adcopy to the landingpage. If that is a flow, you will convert nicely
        {{ DiscussionBoard.errors[988423].message }}
        • Profile picture of the author blackhawkup
          Banned
          Everybody made really god points, but where you say to make the ad copy and landing page flow harmoniously i think that is something that could really help me more...because i try to make my adcopy sound so enticing that it is almost a lie...so now i see where i need to make changes...thanks guys...

          i hope this thread helps out many more.





          Originally Posted by Thumoney View Post

          The very best thing is to use the Google Conversion Tracking. It's in the top menu under "tools". If you have your own page, place the Javascript on the success-page, when the conversion (sale) has taken place.

          If you promote products from others, ask them to place your conversion pixel. If you are using affiliate networks most of them can place the pixel easily now (some even have it in the interface, like azoogle and neverblue).

          That's the easiest way, because you see your conversions to the keywordlevel right in adwords then. You can even optimize on conversions later with this data.

          Landingpage yes. But no, not only. You could prepare the user in the ad-text as well, presell him better. A small example:

          If you sell information and say in the ad "Get this information now!" the user may think it's free. You get a high CTR but low Conversions, since he is disappointed that he should pay.
          If you say "Get the Info discouted at $9.97" it may lower CTR slightly, but may raise conversion rate.

          That was only one example.

          Adcopy and Landingpage improvements can increase your conversions.
          The key is to improve the relevancy from ad to the landingpage. In fact try to create a harmony from the keyword to the adcopy to the landingpage. If that is a flow, you will convert nicely
          {{ DiscussionBoard.errors[988648].message }}
          • Profile picture of the author youtring
            Conversions are key dear so besides you want to have a high CTR too, since that is what google wants and you will get rewarded by a good quality score and paying less.

            So I would keep the keywords with good CTR (and conversions) and look at the high volume keywords with ok CTR and improve on them by more relevance in adcopy (make an own adgroup for them).
            {{ DiscussionBoard.errors[988748].message }}
  • Profile picture of the author Zach Booker
    Yeah, all your click through rates and impressions are useless information unless you know where the conversions are.

    Hell you could have a keyword getting 5,000 impressions and a 50% CTR but still lose money.

    I use tracking202 Pro, which is sometimes frustrating to a non-techie, but it does it's job.

    Once the tracking is all set up than you can split test your ad variations and landing pages assuming that your aren't direct linking.

    Zach
    Signature
    {{ DiscussionBoard.errors[987541].message }}

Trending Topics