Adwords Secrets?

General Question. I think while using Adwords you learn it over time. It's not easy, you have to have the desire to really digg deep, really invest your time and energy and test things and get your own experience.

From my point of view the key is to really understand the workings of adwords by experience. It means that you get a campaign that makes you at least that money back that you invest. Focussing on one campaign and getting this campaign really to an optimum level has worked for me. It gets you the focus you need on one single thing.

I also always recommend the Definitive AdWords Guide from Perry Marshall and his website. He has that mind-set to go to an insane level of detail to then understand the general workings.

Hm, one tip: for the content network: if you have a campaign that is doing ok in the content network, filter out the websites that have a high CTR and then create a new campaign with placements only. Use good image ads if possible. If you have a good CTR here, you can even switch over to paying by CPM (by impressions, not clicks) and raise your ROI further.

Another tip: Use conversion tracking in adwords at all cost. For me thats the most important thing to get. If you have made 30 conversions, you could use the conversion optimizer and bid on conversion-basis. The Google A.I. will then use even more data and adjust the campaign "on autopilot" to hit your cost per conversion.

adwords secrets?

Compelling Ad Text With Dynamic Headline

Probably the biggest AdWords secret I can give you is to write a compelling ad text. At the end of the day you want someone to click on your ad - so you got to give them a great reason. A good idea is to include a bonus when someone purchases your affiliate product - and include that as an offering in the ad. Try and write the ad text as if you are talking to someone - use words like you and your - and of course something to grab there attention.

hope it helps.

Thanks that does help! I think I should have titled this Adwords tips. Thanks for the info I will put it to use!

if you can't login soon carolinainvestor, try logging in without the .com, i had that for my askloz username, found this is a no no...

One thing that I like to do is compare my adword results with estibot as much as possible to get a better feel for the 2.

As said, is very hard to make a campaign profitable. You must know things that takes long time if you test it by yoursef. For exemple, bid for positions around 3, not 1 and 2. Because people try to click in higher positions without read the ad. And later then don´t buy you, because they don´t care what you offer.

CarolinaInvestor, from your original post, I think you are heading in the right direction. Long ways to go yet however. Thumoney is right, you need the desire to dig deep, invest time and energy. You need to track, analyse, modify, then analyse and modify again. There's so much information in an account to optimize in so many ways, it'll make your head spin.

Good tips in this forum. Download my Adwords FAQ for more.

> Other than separating search & content, how about this...

Yep, you can do this too. But I'd separate each country's campaign into search and content as well. You may find differences in prices too.

If you want to go further, you can separate a USA campaign into regions of the country. I had a couple of clients where we did that. One client, we targeted only the northern states for a service because we didn't think those in the warmer southern states would be interested (or less interested). All in the name of maximizing quality clicks, thereby getting better click rates and conversion rates.

I wasted a lot of time and money figuring out that great traffic doesnt necesarily mean great results. For my sites the traffic has to come from certain areas.

Splitting up the US is a great idea. I never really used adwords for one of my sites because I couldn't envision getting any ROI. I may need to reevaluate and just target local surfers.

Thanks!

the biggest secret with adwords - test test test and track it all!

i agree,test your campaign and you will get the formula

To be successful you need to experiment quite a lot. For example, I have discovered that people from outside U.S. (like India) are more likely to click on certain links as these people still haven't been exposed to too many scams.

Another things you really need to do is to be unique from your competitiors. Don't try to copy their campaign. Be as unique as possible.